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Take the guesswork out of Growth

Craig Zingerline knows too many startups are failing, and decided to do something about it.

As a 6 time founder himself, he interviewed over 400 other founders to learn about their struggles with growth. Turns out, there were some very common themes:

1. How do you identify where the growth potential is for your business?

2. How do you design & execute on holistic growth strategies to reach that potential?

So he synced up with cofounder and experienced marketer Jen Bryan to launch Velocity Growth. Our mission is to help startups succeed.

Velocity Growth is your no BS, no overhead consultancy. We only hire world class, experienced marketers and deploy them into projects for our clients. You deserve more growth. Our proven methodology is the engine behind some of the industry’s fastest-growing startups.

The growth engine for fast growing companies

Cross-functional focus areas to increase your ROI

We focus on strategies, not hacks, driven from data, experience, & experimentation. We’ll primarily leverage the strategies and tactics outlined below to generate results for growth.

Experimentation Design & Execution

Our 6 step experimentation process maximizes your ROI across your full customer lifecycle. We design and execute experiments for rapid learnings & results.

Growth & 

Product Audits

We review your entire advertising through customer journey & map out key areas of opportunity. We then execute on the highest return items in order, driving maximum growth for you.

Tag & Event Tracking
Setup

Take the guesswork out of growth. We’ll implement or optimize your tracking and events so you can trust your metrics.

Sales Funnel & CRM  Optimization

Great growth doesn’t end with great marketing – we’ll ensure your entire sales process is optimized & will set up or optimize lead scoring, reporting, workflows & more.

Creative Design &
Execution
Our award-winning in-house creative team builds high converting ad messaging & creative, including image and video production.

Paid Acquisition

Our full marketing team will provide the maximum ROAs for your budget. We are experts across all paid channels, including Facebook, Instagram, Google, LinkedIn, YouTube, TikTok, Twitter & more. 

Organic Social Content Strategy

Growing your audience and reach is critical for long term growth. We’ll craft a full organic social content strategy, and can produce and distribute content across organic social channels.

Activation & Product Led Growth

The fastest growing companies propel users through their buyer journey with a combination of great onboarding, activation, and product led growth. We’ll optimize the entire flow, including workflows, automations, triggers, and more.

Email Marketing

Having a great email list & an engaged audience means you have direct pathways to driving more growth and revenue. We’ll craft or optimize your email marketing strategy, and get you both growing the list and maximizing the value from it.

Pricing Strategy

Pricing is tough, we get it! Our pricing strategy approach leverages low-risk experiments to test your market pricing, so you can ensure you maximize the flow of customers into your product. 

Executive & Team Coaching

Looking to get an outside expert to help your executive suite, CEO, or team excel in their career within your company? Our certified executive coaches provide you with what you need to thrive.

Workshops

We offer a variety of half day and full day in-person and virtual workshops for growth, marketing, and product strategy. Contact us for options and pricing.

How we work

We work as an extension of your team, unlocking your growth potential. There are no junior people at our company – just senior experts who are masters of their craft. And we work very closely with our clients, with a transparent and open process across all of our engagements.

Step 1: Growth, Marketing, Product Audits

Most projects start with one or more audits – we’ll uncover the major opportunities, strengths, weaknesses, gaps, and areas of short, mid and long term growth potential. We’ll document and share this with you as we uncover key findings.

Step 2: Findings & Recommendations Workshop

Next, we conduct a 1 to 2 hour workshop where we present our initial findings and recommendations. From there, we work together to implement the key action items in the order that gives you the highest ROI.

Step 3: Weekly Growth Sprints

We work on a weekly sprint cadence, leveraging everything from designing and implementing experiments to managing paid and organic acquisition channels, through activation improvements & more.

Step 4: Check-ins & Reporting

We conduct regular check ins with your team, set goals, and report back on metrics and learnings. This is a highly engaging process where we make – not your typical boring agency presentation process – we dig in, share the wins and losses, and make decisions on next steps together.

Testimonials & Results

How we increased lead ratio by 400% for Improovy in 2 weeks

With Improovy, by overhauling their Google Ads strategy, we also decreased cost per conversion cost by 80%.

How we reduced ad budget by 25% and increased revenue by 2x

Our paid advertising and landing page strategy helped this major shipper drastically decreased their time to ROI.

How we increased revenue by 300% while decreasing CAC by 72%

How we dug in on pricing and ad groups to allow this consumer music app to scale their operations.

Velocity Growth helped us streamline our digital marketing strategy, specifically identifying weaknesses and implementing a robust and pragmatic plan. They have a skilled team with experts in marketing disciplines that have supercharged our marketing team and are a pleasure to work with. We would definitely recommend their services to other startups.

Rockwell Felder

SquadCast

As a young company, you probably don’t have a lot of resources to throw around, but this is worthy of the investment.

Bethany Schoengarth

Healium

I can’t recommend this enough for all founders who want to nail their growth strategy without reinventing the wheel.

Matt Johnson

Taskable

We recently started working with Velocity Growth, and within 2 weeks saw our lead ratio increase by close to 400% and our cost per conversion drop 80%. Their approach to growth via experimentation is already making a huge impact on our business.

Dane Mauland

Improovy

Meet the Team

Craig Zingerline

CEO & Co-Founder

Craig Zingerline is a 6 time founder who has helped dozens of companies scale their growth. Prior to Velocity Growth, Craig was the Chief Product Officer @ Sandboxx, Head of Growth @ Upside Travel, CEO of Votion, Head of Growth 2 Red Tricycle, and VP @ New Signature. In addition to in-house roles, Craig has advised and consulted with dozens of high growth startups (4 exits). He’s an award winning product strategist who has mentored hundreds of founders on growth, marketing, and product management.

Jen Bryan

CMO & Co-Founder

Jen Bryan is an award winning paid acquisition specialist with an honours masters degree in Digital Marketing Strategies. Jen is the Chief Marketing Officer here at Velocity Growth as well as being a course creator and host. Jen has extensive experience working with start-ups and founders and their paid acquisition both in an agency and in-house capacity. Jen has helped companies across Ireland, UK and USA leverage phenomenal growth both nationally and internationally through paid acquisition channels.

Aoife Jacob

Head of Growth – Activation

Aoife Jacob is the Head of Growth – Activation at Velocity Growth. Aoife has worked in startups her entire career. She has served in a variety of roles from content creator to travel agency manager before specializing in Growth and Lifecycle marketing. With experience working with both national and international clients on advertising campaigns and user research, she loves problem solving and helping startups see the bigger picture and meet their potential.

Gergely Bisztriánszky

Growth Lead

Gergely is our Growth Lead at Velocity Growth. He specializes in full funnel growth, and is passionate about building strong integrated marketing campaigns across social, email, PPC, offline channels and content to help startups grow. He’s previously led in-house agency teams and is an expert in data and analytics.

Aoife Dunne

Head of Training & Development

Aoife Dunne is the Head of Training & Development at Velocity Growth. Aoife has several years of experience in the personal and professional development field in a variety of organizations. Aoife works with individuals, teams, and organizations to address emerging knowledge and skill needs. Aoife strongly believes that lifelong learning is the key to continued personal and professional success.

Aoife Murphy

Head of Growth – Activation

Aoife Murphy is the Head of Operations and Community at Velocity Growth. Aoife has extensive experience working as an Educator and an Educational Administrator, having managed Childcare Centers in Europe prior to moving to tech. She loves supporting startup Founders so that they can grow & scale their companies faster. When not organizing meetups with entrepreneurs, she can be found on her podcast for Educators and Parents – Little Steps, Big Futures.

Alison Desmond
Alison Desmond

Digital Marketing Specialist

Alison is the Digital Marketing Specialist for Velocity Growth. Alison has worked with many types of businesses through the approach of strategy and collaboration. She has a great passion for organic content on social media and creating your personal brand online through speaking, podcasts, etc. She is very passionate about start-ups and supporting businesses.

Darren McManus
Darren McManus

SEO Growth Lead

Darren is SEO Growth Lead at Velocity Growth. He has extensive experience in delivering SEO strategies to build organic search visibility, traffic and conversions for clients across a diverse range of industries. Darren puts a strong emphasis on truly understanding each client’s product or service, objectives and competitive landscape in order to deliver fine-tuned SEO strategies that deliver lasting results.

John Bryan

Growth Specialist

John is a key Growth Specialist at Velocity Growth. He has previous experience working with clients as an internal Front-End Developer and Content Marketing Specialist.

Working on-demand & in collaboration with clients he brings about improvements in conversion rates, growing brand presence, and contributing to business growth.

Dhruv Shah

Digital Marketing Lead

Dhruv Shah is a Digital Marketing Lead at Velocity Growth. He specializes in paid acquisition with particular focus on driving demand from Google and Facebook. He is passionate about data and is a big advocate of data-driven decision-making. With his strong analytical and creative solutions, Dhruv has helped businesses across India, US and EMEA grow.

Get in touch

Fill in our quick form with any questions you may have or if you have a preferred day/time to chat with us. Or, book time straight onto the calendar so we can discuss how we can help grow your startup.