How To Guides

Empower yourself with our comprehensive How-To Guides, a treasure trove of practical, step-by-step instructions and expert advice on various aspects of digital marketing. Our team of seasoned marketing professionals has curated a wealth of valuable resources designed to help you navigate the ever-evolving digital landscape and achieve your marketing goals with confidence.

The How-To Guides page is your one-stop destination for insightful articles, in-depth tutorials, and actionable tips covering a wide range of digital marketing topics, including SEO, PPC, content marketing, social media, email marketing, and more. Whether you’re a beginner seeking foundational knowledge or an experienced marketer looking to refine your skills, our How-To Guides have you covered.

By diving into our How-To Guides, you can expect to:

  1. Enhance your understanding of various digital marketing strategies and tactics.
  2. Learn the best practices and techniques used by industry experts.
  3. Discover practical tips and actionable advice to apply to your own marketing efforts.
  4. Access in-depth tutorials and step-by-step instructions to help you implement marketing strategies effectively.
  5. Stay up-to-date on the latest tools, trends, and innovations in the digital marketing landscape.
  6. Gain the confidence and knowledge to tackle your marketing challenges head-on.

Unlock the full potential of your digital marketing efforts with the expert guidance and insights found in our How-To Guides.

How To Guides

How to Successfully Market Your Shopify Store on Instagram

How to Successfully Market Your Shopify Store on Instagram With its visually appealing content and engaged user base, Instagram offers tremendous potential for reaching and connecting with your target audience.…

How to Optimize Your Shopify Product Pages for More Sales

How to Optimize Your Shopify Product Pages for More Sales Product pages are the heart of your Shopify store. They need to provide important details and convince visitors to make…

How to Set Up Successful Discount Codes in Shopify

How to Set Up Successful Discount Codes in Shopify Discount codes can be a powerful incentive to drive sales and attract new customers to your Shopify store. They can also…

How to Boost Your Shopify Store Conversion with Email Marketing

How to Boost Your Shopify Store Conversion with Email Marketing Email marketing remains one of the most effective channels for driving customer engagement and increasing conversions. For Shopify store owners,…

How to Use Shopify SEO to Outrank Your Competitors

How to Use Shopify SEO to Outrank Your Competitors Search Engine Optimization (SEO) is critical to any e-commerce business's success. It involves making your website more visible to people searching…

How to Integrate Google Tag Manager with Your Shopify Store

How to Integrate Google Tag Manager with Your Shopify Store Google Tag Manager (GTM) simplifies the process of managing various types of tags on your website, from Google Analytics tracking…

Setting Up Facebook/Instagram Pixel on Shopify

Setting Up Facebook/Instagram Pixel on Shopify The Facebook/Instagram Pixel is a powerful tool that allows you to track your Shopify store visitors' actions. It provides valuable insights that can help…

How to Optimize Your Shopify Store’s Page Speed for Better UX

How to Optimize Your Shopify Store's Page Speed for Better UX Page speed is a crucial factor affecting user experience (UX) and SEO performance for your Shopify store. Slow loading…

How to Retarget Cart Abandoners on Facebook/Instagram with Shopify

How to Retarget Cart Abandoners on Facebook/Instagram with Shopify Cart abandonment is a common issue that Shopify store owners face, with potential customers often leaving items in their cart without…

How to Identify Your Competitors’ Suppliers for Shopify Success

How to Identify Your Competitors' Suppliers for Shopify Success Understanding who your competitors' suppliers are can give you a strategic edge in the competitive e-commerce landscape. It can enable you…

How to Navigate Mobile SEO in the Modern Digital Landscape

How to Navigate Mobile SEO in the Modern Digital Landscape In the rapidly evolving digital landscape, it's crucial for businesses to adapt their SEO strategies to suit changing trends and…

How to Boost SEO with Schema Markup

How to Boost SEO with Schema Markup Boosting your website's search engine optimization (SEO) can sometimes feel like a daunting task, especially with so many factors to consider. But one…

Video Supports

How to build your first Cold Email Campaign

Learn how to leverage cold email to find and acquire customers.

Advanced Google Ad Competitor Campaigns

https://vimeo.com/770716574/d5409f3fd8

How To Calculate The Cost Of Getting Started With Google Ads

https://vimeo.com/727324954/ae3b2922a4 How much should I be spending on Google Ads? This is a question I get a lot. Here's how to solve for it. Every business is different making budget…

Retargeting List Search Ads

https://vimeo.com/725189579/79205bb415 Retargeting List Search Ads are a great way to get back in front of customers when you're using Google Search Campaigns. This is really helpful for companies with a…

How To Automate Your Outreach on Linkedin

https://vimeo.com/722651313/5281c639f3 Do you want to automate your outreach on Linkedin? Learn how to setup Phantom Buster to grow your connections and outreach via DM's automatically.   Why you want more…

Understanding Your Lifetime Value For Paid Advertising

https://vimeo.com/722138814/050ddb166d Understanding the lifetime value of your customers is a crucial piece of the equation when it comes to analyzing how much you can or should be spending on your…

How To Repurpose Your Content Effectively

https://vimeo.com/722119435/3a7205583e Create -> edit -> post is not enough. What you really need to be thinking about is: Create Edit Post Post Post Re-edit Recycle Getting into the frame of…

Using Paid Advertising To Experiment With Your Pricing

https://vimeo.com/718217087/4bf2a40398 Has anyone ever complained to you that your pricing is too high? If not, then potentially your pricing is too low. Pricing is tough. So many companies I have…

How Important Is Getting Your Tracking Right?

https://vimeo.com/715957418/1519c8e1a0 Your paid advertising is going to go nowhere without tracking set up correctly. Yes you might be able to "sense" or measure the lift in Google Analytics for example…

The Marketing Starter Kit – What Tools To Get Started With

https://vimeo.com/714067510/1c28d14a06 I remember when I got started in paid advertising feeling so overwhelmed by trying to learn everything about every tool out there. But there's only a handful of tools…

How To choose Between Facebook Ads and Google Ads

https://vimeo.com/711961359/06fcb9ab65 When you get started with paid ads - where should you start? Here's a way to break down whether you need to get started with a social platform or…

Getting Your Content Creation Right Through Distribution

https://vimeo.com/707792145/2e4dc710ff Getting content out there is only one piece of the puzzle. You have to get your distribution right to get the most out of it. Here are some tips…

Getting Your Google Ad Audiences Right

An often overlooked element of Google Ads is your audiences. Sometimes it's not needed because there's no need to allocate an audience to a search term as it may narrow…

How To Improve Your YouTube SEO With Artificial Intelligence

  Getting your YouTube content strategy is one thing, but getting your YouTube SEO right is another. If you need help with it you can let AI do some of…

How To Find The Most Visited Shopify Sites Easily

Want to start comparing your store to the best sites out there to learn and improve your own site? Here's where to get started. Step 1: Go to myip.ms Step…

How To Create Mockups Directly In Your Instagram Stories

Did you know that you can create a mockup directly within your Instagram stories? Here's how to do it.   Step 1: Open your Instagram stories Step 2: Go to…

Checking For Audience Duplication/Overlap In Facebook Ads

Here's how to check for audience overlap in your Facebook ad account. This is important to know how to do because it allows you to check and see if you're…

Hyper-Focused Geotargeting Using Facebook Ads

Did you know that you can target people very granularly on Facebook Ads? Here's how to do it. When you're setting up your advert and get to the ad set…

How To Create Carousels On Twitter

Ever wonder how to make carousel posts on Twitter? Usually this is an adverts only feature, but here's a little trick you can use in order to make it perfect…

Building Custom Audiences In Facebook Ads Manager

Here's how to get started with Custom audiences in the Facebook Ads Manager. *Note that some audience types, specifically the ones defined as "Your Sources" will now be impacted by…