A secret weapon of just about every startup I’ve been a part of in any capacity has been the use of a forward looking growth model. A strong growth model helps you clearly see what your growth goals are, and will enable you to make great decisions around growing your startup, including what you’ll need
Your product led growth probably won’t be the catalyst that jumpstarts your startup growth engine, and in fact may be leading you down the wrong path. Let me explain. I’ve been talking to a ton of founders lately, and especially since the economic downturn started kicking in this year founders are confused on what to
Google Ads is a powerful tool for driving business growth and is used by millions of successful companies. However, as Google Ads becomes more complex, it can be more challenging to use it effectively. If you’re not spending your budget wisely, it can affect your business growth. There are several factors that go into determining
Productivity is a priority for every business owner. But being productive doesn’t always mean you’re working on the right tasks. The truth is most business owners are reactive, not proactive. They are busy responding to customers and employees instead of driving the direction of their business. To change this, you need to build a system
If you are running google ad campaigns, chances are you are over-spending for the leads you’re getting. Conversion rate optimization is one of the best ways to increase the quality score of your google ads, as well as the core metrics of your business. While so much is said about the importance of having a
The past few weeks in the startup ecosystem have been challenging. From massive layoffs to hiring freezes at places like Facebook (I mean, Meta) and Uber, to markets being down while inflation and interest rates rising, it feels like we’re at the brink of what could be a long couple of years. I’ve been tracking
It’s incredible to see how artificial intelligence, or AI, has evolved in recent years. The technology is now being used in everything from self-driving cars to customer service chatbots. In fact, it seems that almost every business is implementing AI in some way. From improving customer service to writing content, AI has found its place
We all have the same 24 hours, so why is it that some of us seem to have so much more time than others? As a Founder, you have a lot of freedom over your time, but with that freedom comes a lot of responsibility, i.e., you are the one making all the decisions about
Repurposing content is a great way to get more mileage out of what you’ve already written. Instead of writing new content, you can instead take the same material and turn it into a variety of different formats. This is a fantastic strategy for several reasons. First, it helps you reach people in different ways. If
Instagram is one of the most popular social networks for people to post photos and updates. Though it doesn’t stop there. With over 700 million active monthly users and upwards of 500 million Instagram posts shared every day, it’s a social network that you should seriously consider using for your business. Many businesses have already
