If you are running google ad campaigns, chances are you are over-spending for the leads you’re getting. Conversion rate optimization is one of the best ways to increase the quality score of your google ads, as well as the core metrics of your business. While so much is said about the importance of having a
The past few weeks in the startup ecosystem have been challenging. From massive layoffs to hiring freezes at places like Facebook (I mean, Meta) and Uber, to markets being down while inflation and interest rates rising, it feels like we’re at the brink of what could be a long couple of years. I’ve been tracking
It’s incredible to see how artificial intelligence, or AI, has evolved in recent years. The technology is now being used in everything from self-driving cars to customer service chatbots. In fact, it seems that almost every business is implementing AI in some way. From improving customer service to writing content, AI has found its place
We all have the same 24 hours, so why is it that some of us seem to have so much more time than others? As a Founder, you have a lot of freedom over your time, but with that freedom comes a lot of responsibility, i.e., you are the one making all the decisions about
Repurposing content is a great way to get more mileage out of what you’ve already written. Instead of writing new content, you can instead take the same material and turn it into a variety of different formats. This is a fantastic strategy for several reasons. First, it helps you reach people in different ways. If
Instagram is one of the most popular social networks for people to post photos and updates. Though it doesn’t stop there. With over 700 million active monthly users and upwards of 500 million Instagram posts shared every day, it’s a social network that you should seriously consider using for your business. Many businesses have already
Working as a remote team can be very effective and efficient. As an entrepreneur, it enables you to better manage your time and energy by, for example, removing the time wasted commuting. Developing a remote team also gives you the opportunity to widen your talent search, allowing you to hire highly skilled people from different
Starting a podcast can seem like an intimidating task, but it doesn’t have to be. Podcasting has become a great way to share information, talk about your ideas, and even make money. So if you have been thinking about getting into podcasting, and want to get some pointers, this article is for you. Written as
For so many business owners and entrepreneurs, the first website is a big step. You naturally want to build a great website to showcase your business and make a solid first impression on potential customers. Finding the right resources will help you to succeed in this, and while it can be time-consuming and a challenge
It’s no secret that online is going more and more mobile. Website owners are looking to provide an experience that is less dependent on the screen size of their user’s devices, and more dependent on the content they can access. The result? The demand for audio content is growing rapidly, and as a result, so
