Lifecycle Marketing
Lifecycle marketing programs drive revenue & retention, enabling step function growth leveraging your existing audience.
Companies looking to convert more visitors to retained users leverage our lifecycle marketing programs. Focus areas include:
- Conversion rate optimization – strategy through implementation
- Landing page strategy & development
- Onboarding and activation strategy
- Drip campaigns & sequence development
- Trigger and workflow development
- CRM optimization and sales enablement
We’re well versed in product led growth, hook & trigger content development and implementation, and are Hubspot CRM partners.
Client Testimonial
Our process
Lifecycle marketing audit
We start most engagements with a comprehensive lifecycle marketing audit.
During the audit we look for areas of opportunity across your onboarding through revenue customer journey. Our audit deliverable is a list of strategies and tactics to improve your lifecycle efforts.
Ongoing packages
From there we move to an ongoing phase where we work very closely with our clients on executing on the audit findings, helping them reach their goals.
Case Study: Territory Foods
Territory Foods came to Velocity Growth to reimagine and implement a new lifecycle marketing strategy. Our efforts have opened up renewed interest and scale for the brand.
Lifecycle Marketing Results:
- 35% increase in resurrected customers year over year via lifecycle marketing reactivation campaigns.
- 50%+ reduction in CAC from paid channels year over year through funnel optimization and messaging updates.
- 28X decrease in customer order discounting year over year while maintaining a stable full funnel conversion rate on orders.
