Amazing landing pages are one of the best “hacks” to driving more conversions, yet they are often overlooked for more direct marketing tactics.
I think this needs to change.
Why?
– It turns out, landing pages DIRECTLY impact paid spend
– They greatly can shift conversion rates to a deeper stage of the user/buyer journey
– They provide much needed context to visitors
– They can easily be personalized to match the intent of your buyer
Overall, they are a huge element of maximizing conversion rates from visit to onboarding and beyond.
There is a ton to unpack here.
I recently did a presentation with Founder University by LAUNCH titled “Landing Pages That Convert – Essential Elements.”
In the presentation I walked through:
– What is a landing page & when are they used?
– Anatomy of an amazing landing page
– Common gotchas with landing pages
– How landing pages save you $$$$$!
– Tools, etc.
The full presentation is below – hope you enjoy the content – reach out with any questions!
Landing Pages That Convert – Essential Elements
Craig Zingerline is a 6 time founder who has helped dozens of companies scale their growth. Prior to Velocity Growth, Craig was the Chief Product Officer @ Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. In addition to in-house roles, Craig has advised and consulted with dozens of high growth startups (4 exits). He’s an award winning product strategist who has mentored hundreds of founders on growth, marketing, and product management.
