Amazing landing pages are one of the best “hacks” to driving more conversions, yet they are often overlooked for more direct marketing tactics.
I think this needs to change.
– It turns out, landing pages DIRECTLY impact paid spend
– They greatly can shift conversion rates to a deeper stage of the user/buyer journey
– They provide much needed context to visitors
– They can easily be personalized to match the intent of your buyer
Overall, they are a huge element of maximizing conversion rates from visit to onboarding and beyond.
There is a ton to unpack here.
In the presentation I walked through:
– What is a landing page & when are they used?
– Anatomy of an amazing landing page
– Common gotchas with landing pages
– How landing pages save you $$$$$!
– Tools, etc.
The full presentation is below – hope you enjoy the content – reach out with any questions!