An often overlooked element of Google Ads is your audiences. Sometimes it’s not needed because there’s no need to allocate an audience to a search term as it may narrow the targeting in that instance.

But that’s not to say that audience management on Google isn’t important. They can be great for both targeting and learning.

Have you got any questions on Google Audiences? Let us know in the comments below so that we can help other learners on their journey too!