Retargeting List Search Ads are a great way to get back in front of customers when you’re using Google Search Campaigns.
This is really helpful for companies with a longer lead time who need to get back in front of customers over a period of time while they are making a decisions.
It can also help more direct purchase campaigns, where the price point is more instant or impulsive. In these instances you can get back in front of the user with a little incentive.
The options aren’t limited to the two above, there are so many ways to leverage RLSAs for your business.
Have you got questions about RLSAs? Let us know in the comments below.