Have you thought about using dynamic keyword insertion in your Google ads?

Here are the pros and cons!


  1. Improves ads relevancy
  2. Helps your adverts stand out
  3. Can help improve your quality score


  1. Longer phrases just don’t look right
  2. Some awkwardly phrased adverts
  3. If you’re bidding on competitor keywords, they can appear in your ads

Have you got any questions about dynamic insertion? Let us know in the comments below so that we can help other learners on their journey too!