Your paid advertising is going to go nowhere without tracking set up correctly. Yes you might be able to “sense” or measure the lift in Google Analytics for example – but if the platform you are running ads on is not getting the data it needs, it’s not learning and it’s not finding you the customers you need to grow your business.
If you’re running ads on Facebook, you need to have the events set up correctly so that you can tell Facebook “find me people who are going to take this specific action”. Otherwise you are not on the right track for growth.
Have you got questions on tracking? Let me know in the comments below.