How to Integrate Google Tag Manager with Your Shopify Store

Google Tag Manager (GTM) simplifies the process of managing various types of tags on your website, from Google Analytics tracking codes to advertising conversion pixels. It is an essential tool for digital marketers. This step-by-step guide will walk you through integrating Google Tag Manager with your Shopify Store.

Step 1: Create a google tag manager account

Go to the Google Tag Manager homepage and click on ‘Start for free’. You will be asked to enter your account details, including your Shopify store’s URL.

Step 2: Set up a new container

In GTM, a ‘container’ is where you’ll manage all the tags for a specific website. Name your new container with something identifiable to your Shopify store. When asked where to use the container, choose ‘Web’.

Step 3: Obtain GTM code

Once your container is set up, GTM will provide you with two snippets of code. One goes in the ‘head’ section of your site, and the other in the ‘body’ section. Make sure to save these.

Step 4: Add GTM code to shopify

Go to your Shopify admin, click on ‘Online Store’ then ‘Themes’. Next to your current theme, click ‘Actions’ then ‘Edit Code’. Under ‘Layout’, select “{/} theme.liquid”. Find the ‘head’ and ‘body’ sections and paste the respective GTM codes.

Note: Shopify does not allow script tags in the body section. To resolve this, wrap your ‘body’ GTM code in a ‘noscript’ tag.

Step 5: Verify GTM integration

To ensure GTM is properly integrated, visit your Shopify store and use the ‘Google Tag Assistant’ Chrome extension. If set up correctly, you should see the Google Tag Manager container ID listed.

Step 6: Add and manage tags

Now you can start adding tags to your GTM container. This could be a Google Analytics tracking code, Facebook Pixel, or other marketing and analytics tags. GTM provides a user-friendly interface for managing and triggering these tags.


Integrating Google Tag Manager with your Shopify store provides a versatile and effective means of tracking your digital marketing efforts. By following these steps, you can easily manage all your tags in one place, giving you more control over your data collection and insight into your e-commerce performance.

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