Growing a startup is hard enough on it’s own, but when you add in all the different tools and platforms – wow – it’s super easy to get confused on what to use. Luckily, we’ve been down this path before and while we’ve used pretty much every platform under the sun, there are a select
Email marketing campaign best practices often are learned on the fly by email marketers as they work in high pressure environments where performance of email has a material impact on the company bottom line. In my time as an email marketer within companies such as Growth University, Sandboxx, Red Tricycle, Upside Travel and as an
One thing that sets good founders and marketers apart from great ones is that they know what metrics matter, measure those metrics, and make decisions based on the data they are seeing. Unfortunately, with the sheer volume of platforms being used for advertising, marketing, sales, analytics, data & more, it’s often incredibly hard to know
