• How “normal” startups (i.e. not just the ones you see in Techcrunch, but the rest of us) and high growth startups alike find their initial customers.
  • Understanding how to talk about the value your product provides.
  • How to leverage conversational outreach to get prospective customers on the phone
  • How to run channel experiments to find a signal on customer acquisition.
  • How B2B and B2C acquisition efforts overlap and diverge. 
  • We’ll give you the tools & techniques to make the best use of your time to get the most return – and to get those first customers knocking on the door!

What will be covered?

The reasons why startups fail Validating your persona – getting to know your buyer
The 4 steps to finding customers Writing & validating outreach scripts
Looking at your value propositions Best practice & tools for LinkedIn outreach
Building awareness around your customer/users problem Start your initial outreach by finding ideal customers
on LinkedIn & starting the process
Building initial buyer personas Know the metrics to track & how to track them
Creating your v1 persona Running screener surveys
Building out the full persona for your ideal customer & market Adapting & creating landing pages to fit your ideal personas
Matching your persona to your product/service price The tools to use to track the competitors in your space
Developing a role matrix Check Facebook Ads & review your competitor ads
Building your user hypothesis How to start cold outreach & the best tools to use
Getting started with Paid AcquisitionHow to use LinkedIn Sales Navigator & professional email finder
Audiences & Campaigns StructuresAre you winning across your preferred platforms?

What’s included in the program?

  • 3 Modules available on-demand
  • Full Program Slides available for download
  • 91 total minutes of content
  • Bite-size content with the longest module under 13 minutes

Download the syllabus here & see what the program is all about

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