Finding Your Initial Customers – the know how!

Categories: Customer Acquisition
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About Course

  • How “normal” startups (i.e. not just the ones you see in Techcrunch, but the rest of us) and high growth startups alike find their initial customers.
  • Understanding how to talk about the value your product provides.
  • How to leverage conversational outreach to get prospective customers on the phone.
  • How to run channel experiments to find a signal on customer acquisition.
  • How B2B and B2C acquisition efforts overlap and diverge.
  • We’ll give you the tools & techniques to make the best use of your time to get the most return – and to get those first customers knocking on the door!


What’s included in the program?

  • Modules available on-demand
  • 91 total minutes of content
  • Bite-size content with the longest module under 13 minutes
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Course Content

Module 1: Welcome to Finding your Initial Customers!

Module 2: Anatomy of Unsuccessful startups

Module 3: 4 Steps to Getting Customers

Module 4: Building Initial Buyer Personas

Module 5: Persona Expansion

Module 6: Your Role Matrix

Module 7: Writing Your Scripts

Module 8: Outreach

Module 9: Metrics Review

Module 10: Screener Surveys

Module 11: Review & Iterations

Module 12: Cold Outreach

Module 13: Paid Acquisition to get from 0 to 1