Finding Your Initial Customers – the know how!
- How “normal” startups (i.e. not just the ones you see in Techcrunch, but the rest of us) and high growth startups alike find their initial customers.
- Understanding how to talk about the value your product provides.
- How to leverage conversational outreach to get prospective customers on the phone.
- How to run channel experiments to find a signal on customer acquisition.
- How B2B and B2C acquisition efforts overlap and diverge.
- We’ll give you the tools & techniques to make the best use of your time to get the most return – and to get those first customers knocking on the door!
What will be covered?
| The reasons why startups fail | Validating your persona – getting to know your buyer |
| The 4 steps to finding customers | Writing & validating outreach scripts |
| Looking at your value propositions | Best practice & tools for LinkedIn outreach |
| Building awareness around your customer/users problem | Start your initial outreach by finding ideal customers on LinkedIn & starting the process |
| Building initial buyer personas | Know the metrics to track & how to track them |
| Creating your v1 persona | Running screener surveys |
| Building out the full persona for your ideal customer & market | Adapting & creating landing pages to fit your ideal personas |
| Matching your persona to your product/service price | The tools to use to track the competitors in your space |
| Developing a role matrix | Check Facebook Ads & review your competitor ads |
| Building your user hypothesis | How to start cold outreach & the best tools to use |
| Getting started with Paid Acquisition | How to use LinkedIn Sales Navigator & professional email finder |
| Audiences & Campaigns Structures | Are you winning across your preferred platforms? |
What’s included in the program?
- 3 Modules available on-demand
- Full Program Slides available for download
- 91 total minutes of content
- Bite-size content with the longest module under 13 minutes
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