It’s a little known fact that building those foundations are as critical, if not even more critical, than the tactics that follow. In a market where it’s harder than ever to stand out, we need to distill our message down to its purest and most meaningful form in order for our businesses to connect with the right people, in the right way.Join this webinar and learn a little more about how big brands nail their message and how you can use the same message to nail yours.

You’ll learn how to:

• Brand positioning and the crucial role it plays
• The formula that the big brands use and why
• Defining your perfect audience