Facebook is one of the world’s most-used websites with over 50% of all the advertising spend in the U.S. being spent there. Its global reach and highly customizable audiences make it an instant attraction for anyone interested in marketing. Encapsulating Facebook, Instagram and Facebook Messenger it is a force to be reckoned with when it comes to advertising.

But there is a catch. It is also one of the most competitive advertising landscapes. It can be expensive and time-consuming without the tools to set up and get started on the right foot. Facebook Ads can open up a world of customers to your business but will only do so effectively when you get things right.