Paid Acquisition: A Deep Dive into Google Advertising

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About Course

Google is the largest search engine in the world – by a lot. Every day, billions of people search for answers to questions and solutions to problems. Now think of the impact on your business by being the first answer they see to their problem. With a correctly set up Google Ads account, you can be at the top of all of those relevant searches.

With Google Ads Deep Dive, Jen will walk you through how to set up your Google Ads account, what types of strategy could work well for your business and how to execute on that. She will share her tips and tricks about correct keywords, how to set up your audiences, what type of budgeting strategies to use and so much more. Get your business into a prime advertising position with Google Ads Deep Dive.

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Course Content

Introduction To Google Ads

Keyword Research & Keyword Management

Google Ads Audience Management

Bidding Strategies & Budget Management

Conversion Tracking and Management

Ad Copy and Landing Pages