Did you know that you can target people very granularly on Facebook Ads?

Here’s how to do it.

When you’re setting up your advert and get to the ad set level, you want to use the pin feature to decide on your location. Then you can reduce the size of that location using the drag tool to reduce the radius.

Then using the exclude pin, you can start really honing in on the target area.

Use case examples:

  • Targeting people who are attending a specific event or conference
  • Following up by targeting an office building after an important meeting with testimonials

Have you tried this out yet or having any issues in getting it set up? Let us know in the comments below, or email jen@growthuniversity.io.