What is Ad Set Pacing, and how can you use it to control the speed at which your budget is spent on Facebook? A Step by Step Guide

Ad Set Pacing is a Facebook feature that allows advertisers to control the speed at which their budget is spent. By using Ad Set Pacing, advertisers can ensure that their ads are shown to the right people at the right time while avoiding overspending their budget. In this step-by-step guide, we’ll show you how to use Ad Set Pacing to control the speed at which your budget is spent on Facebook.

Step-by-Step Guide:

1. Log in to your Facebook Ads Manager: Go to https://www.facebook.com/adsmanager/ and sign in to your account.
2. Select the Ad Set you want to edit: In the Ads Manager, go to the “Campaigns” tab and select the campaign that contains the Ad Set you want to edit.
3. Access Ad Set Pacing: Click on the Ad Set you want to edit, and then scroll down to the “Budget & Schedule” section. Click on “Ad Set Pacing.”
4. Choose a pacing option: There are two pacing options available: “Standard” and “Accelerated.” “Standard” pacing is the default option and spreads your budget evenly over the course of the day. “Accelerated” pacing delivers your ads as quickly as possible until your budget is depleted. Choose the option that best suits your campaign goals.
5. Set a spending limit: Set a spending limit for your Ad Set. This is the maximum amount you want to spend each day. You can set a daily or lifetime limit.
6. Set the pacing type: Choose the type of pacing you want to use for your Ad Set. You can choose from “Evenly Distributed” or “Accelerated Delivery.” “Evenly Distributed” delivers your ads at a consistent rate throughout the day, while “Accelerated Delivery” delivers your ads as quickly as possible until your daily budget is depleted.
7. Set a pacing amount: Set a pacing amount for your Ad Set. This is the amount of budget you want to spend during each pacing interval. You can choose to spend your budget evenly throughout the day or spend it more heavily during specific times of the day.
8. Save your changes: Once you have made the necessary changes to your Ad Set Pacing, click on “Save” to apply the changes to your campaign.

Using Ad Set Pacing, you can control the speed at which your budget is spent on Facebook. By setting a daily or lifetime budget limit and choosing the right pacing option, you can ensure that your ads are shown to the right people at the right time while avoiding overspending your budget. Follow these simple steps to get started with Ad Set Pacing today.