Setting Up Google Analytics 4 with Google Tag Manager: A Comprehensive Step-by-Step Guide

Step 1: Create a Google Analytics 4 Property

• Log in to your Google Analytics account and navigate to the Admin section.
• Click on the “Create Property” button in the Property column.
• Select “Google Analytics 4” as the Property type and fill in the required information, such as the Property name and URL.

Step 2: Set up Data Streams

• In the “Data Streams” section, click on “Add Stream” and select “Web”.
• Enter your website’s URL and click on “Create stream”.
• Copy the Measurement ID that is generated.

Step 3: Install Google Tag Manager

• Sign in to your Google Tag Manager account or create a new one if you don’t have one yet.
• Click on “New Account” and fill in the required information, such as the Account name and country.
• Create a new container and select “Web” as the target platform.
• Copy the container snippet code that is generated.

Step 4: Add Google Tag Manager Code to your Website

• Paste the Google Tag Manager container snippet code into the header of your website’s HTML code, just before the closing </head> tag.
• Save and publish the changes to your website.

Step 5: Set up Google Tag Manager to track Google Analytics 4

• In Google Tag Manager, click on “Add a new tag”.
• Choose “Google Analytics: GA4 Configuration” as the tag type.
• Enter your Measurement ID in the “Measurement ID” field.
• Save the tag and give it a name.
• Click on “Submit” to publish the changes.

Step 6: Set up Triggers and Variables

• Create a new trigger by clicking on “Triggers” and then “New” and select “Page View” as the trigger type.
• Give the trigger a name and save it.
• Create a new variable by clicking on “Variables” and then “New”.
• Choose “Google Analytics: GA4 Configuration” as the variable type and select the tag you created earlier.
• Save the variable.

Step 7: Test and Publish

• Preview and debug the Google Tag Manager setup by clicking on the “Preview” button and navigating to your website.
• Verify that data is being sent to your Google Analytics 4 Property by checking the Real-Time reports in your Google Analytics account.
• Once you have verified that the setup is working correctly, click on “Submit” to publish the changes to your Google Tag Manager container.