Setting Up Google Analytics 4 with Google Tag Manager: A Comprehensive Step-by-Step Guide

Step 1: Create a Google Analytics 4 Property

Log in to your Google Analytics account and navigate to the Admin section.
Click on the “Create Property” button in the Property column.
Select “Google Analytics 4” as the Property type and fill in the required information, such as the Property name and URL.

Step 2: Set up Data Streams

Step 3: Install Google Tag Manager

Sign in to your Google Tag Manager account or create a new one if you don’t have one yet.
Click on “New Account” and fill in the required information, such as the Account name and country.
Create a new container and select “Web” as the target platform.
Copy the container snippet code that is generated.

Step 4: Add Google Tag Manager Code to your Website

Paste the Google Tag Manager container snippet code into the header of your website’s HTML code, just before the closing </head> tag.
Save and publish the changes to your website.

Step 5: Set up Google Tag Manager to track Google Analytics 4

Step 6: Set up Triggers and Variables

Create a new trigger by clicking on “Triggers” and then “New” and select “Page View” as the trigger type.
Give the trigger a name and save it.
Create a new variable by clicking on “Variables” and then “New”.
Choose “Google Analytics: GA4 Configuration” as the variable type and select the tag you created earlier.
Save the variable.

Step 7: Test and Publish

Preview and debug the Google Tag Manager setup by clicking on the “Preview” button and navigating to your website.
Verify that data is being sent to your Google Analytics 4 Property by checking the Real-Time reports in your Google Analytics account.
Once you have verified that the setup is working correctly, click on “Submit” to publish the changes to your Google Tag Manager container.

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