How to use sitelinks in your Google Ads: A Step by Step Guide

Sitelinks in Google Ads are ad extensions that display additional links below your ad, directing users to specific pages on your website. They can improve your ad’s click-through rate (CTR) and overall performance by providing users with more information and opportunities to engage with your business. Here’s a step-by-step guide on how to use sitelinks in your Google Ads:

1. Sign in to your Google Ads account: Log in to your account at https://ads.google.com/ and navigate to the campaign or ad group level where you want to add sitelinks.
2. Access the Ad extensions tab: From the left-hand menu, click on “Ads & extensions” and then select the “Extensions” tab at the top.
3. Create a new sitelink extension: Click the blue “+” button to create a new extension, and select “Sitelink extension” from the list of options.
4. Add sitelink details: Click “Add new sitelink” and enter the following information for each sitelink:

• Link text: A short, descriptive title for the sitelink (up to 25 characters).
• Description line 1 and 2 (optional): Provide additional information about the sitelink (up to 35 characters per line). This may not show on all devices or ad formats.
• Final URL: The destination URL for the sitelink. Ensure it directs users to a relevant and specific page on your website.

5. Set device preference (optional): If you want your sitelink to show primarily on mobile or desktop devices, click on “Advanced options” and select “Mobile” under “Device preference.”
6. Schedule your sitelink (optional): Under “Advanced options,” you can set start and end dates for your sitelink to run during a specific time frame, or choose to display it only on specific days of the week or times of the day.
7. Apply the sitelink extension: Choose the level at which you want to apply the sitelink extension – account, campaign, or ad group level. Applying sitelinks at the account level makes them eligible to show with any of your ads, while applying at the campaign or ad group level allows for more granular targeting.
8. Save the sitelink extension: Click “Save” to create the sitelink extension.
9. Review and monitor performance: After your sitelink is live, regularly review its performance in the “Extensions” tab. Monitor key metrics like clicks, impressions, and CTR to gauge the effectiveness of your sitelinks. Optimize and adjust your sitelinks based on the data to improve your overall campaign performance.
10. Test and optimize: Experiment with different sitelink combinations and variations to find the most effective strategy for your business. Continuously test and optimize your sitelinks to maximize their impact on your Google Ads performance.

By adding relevant sitelinks to your ads, you can enhance user experience, drive more traffic to specific pages on your website, and improve your ad’s overall performance.