How to use Google Ads Keyword Planner effectively: A Step by Step Guide
Google Ads Keyword Planner is a valuable tool that can help you find new keywords, get search volume data, and identify competitive bids for your ad campaigns. Here’s a step-by-step guide on how to use Google Ads Keyword Planner effectively:
- Sign in to your Google Ads account: Log in to your account at https://ads.google.com/ and navigate to the Keyword Planner tool.
- Access the Keyword Planner: From the top-right corner, click on “Tools & Settings,” then select “Keyword Planner” under the “Planning” section.
- Choose your desired action: You have two main options in the Keyword Planner: “Discover new keywords” and “Get search volume and forecasts.” Select the option that best suits your needs.
- Discover new keywords: To find new keyword ideas, follow these steps:
a. Click on “Discover new keywords.” b. Enter a keyword, phrase, or your website’s URL to generate keyword ideas. c. Click on “Get results” to view a list of relevant keywords along with their average monthly searches, competition level, and suggested bids.
- Get search volume and forecasts: To view search volume data and performance forecasts for a list of keywords, follow these steps:
a. Click on “Get search volume and forecasts.” b. Enter or paste your list of keywords into the input field (one per line). c. Click on “Get started” to view search volume data, estimated clicks, impressions, and costs for your keywords.
- Refine your keyword results: Use the various filters and options available in the Keyword Planner to narrow down your keyword list. You can filter by location, language, search networks, and date range. Additionally, you can filter keywords based on competition level, average monthly searches, and suggested bids.
- Analyze keyword data: Review the keyword data provided, such as average monthly searches, competition level, and suggested bids, to identify potential keywords for your campaigns. Look for keywords with a high search volume, low to medium competition, and a suggested bid that aligns with your advertising budget.
- Save or export your keyword list: Once you’ve identified the most relevant and valuable keywords, you can save them to your account or export them as a CSV or Google Sheets file. To do this, select the checkboxes next to the keywords you want to save or export, then click on “Save to plan” or “Download keyword ideas.”
- Use the selected keywords in your campaigns: Incorporate the chosen keywords into your ad groups, ad copy, and landing pages to create targeted and relevant Google Ads campaigns.
By using Google Ads Keyword Planner effectively, you can discover new keyword opportunities, understand search trends, and make data-driven decisions to optimize your campaigns for better performance.