How to use extensions in your Google Ads: A Step by Step Guide

Ad extensions in Google Ads enhance your ads by providing additional information and opportunities for users to interact with your business. They can improve your ad’s click-through rate (CTR) and overall performance. Here’s a step-by-step guide on how to use extensions in your Google Ads:

1. Sign in to your Google Ads account: Log in to your account at https://ads.google.com/ and navigate to the campaign or ad group level where you want to add extensions.
2. Access the Ad extensions tab: From the left-hand menu, click on “Ads & extensions” and then select the “Extensions” tab at the top.
3. Choose the extension type: Click the blue “+” button to create a new extension, and select the type of extension you want to add. Google Ads offers several types of extensions, including:

• Sitelink extensions
• Callout extensions
• Call extensions
• Message extensions
• Structured snippet extensions
• Price extensions
• App extensions
• Location extensions
• Affiliate location extensions
• Promotion extensions
• Image extensions (beta)

4. Fill in the extension details: Once you’ve chosen the extension type, fill in the required information for that specific extension. For example, for sitelink extensions, you need to provide the link text, description, and destination URL.
5. Set device preferences (optional): If you want your extension to show primarily on mobile or desktop devices, you can set a device preference. This option is not available for all extension types.
6. Schedule your extension (optional): You can set start and end dates for your extension to run during a specific time frame, or choose to display it only on specific days of the week or times of the day.
7. Apply the extension: Choose the level at which you want to apply the extension – account, campaign, or ad group level. Applying extensions at the account level makes them eligible to show with any of your ads, while applying at the campaign or ad group level allows for more granular targeting.
8. Save the extension: Click “Save” to create the extension.
9. Review and monitor performance: After your extension is live, regularly review its performance in the “Extensions” tab. Monitor key metrics like clicks, impressions, and CTR to gauge the effectiveness of each extension. Optimize and adjust your extensions based on the data to improve your overall campaign performance.
10. Test and optimize: Experiment with different types of extensions and combinations to find the most effective strategy for your business. Continuously test and optimize your extensions to maximize their impact on your Google Ads performance.

Remember that ad extensions should complement your ad copy and be relevant to your target audience. By providing additional information and interactive elements, extensions can enhance your ads’ effectiveness and improve your overall campaign results.