How to set up dynamic search ads in Google Ads: A Step by Step Guide

Dynamic Search Ads (DSAs) are an effective way to reach users searching for your products or services without the need for manual keyword targeting. DSAs use Google’s algorithms to generate headlines and match your ads to relevant search queries based on your website content. Here’s a step-by-step guide to setting up Dynamic Search Ads in Google Ads:

1. Sign in to your Google Ads account:

• Go to https://ads.google.com/ and sign in.

2. Create a new Search campaign:

• Click on the “Campaigns” tab in the left-hand menu, then click on the blue plus button (+) and select “New campaign.”
• Choose a goal for your campaign, such as “Sales,” “Leads,” or “Website traffic.”
• Select “Search” as the campaign type and click “Continue.”

3. Configure your campaign settings:

• Name your campaign and select “Dynamic Search Ads” under the “Networks” section.
• Choose the target locations and languages for your campaign.
• Set your bid strategy (e.g., “Manual CPC,” “Maximize clicks,” or “Target CPA”).
• Set your daily budget and any additional settings, such as ad schedule or start and end dates.

4. Create an ad group:

• Select “Dynamic” as the ad group type.
• Name your ad group.

5. Choose your dynamic ad targets:

• You have three options for dynamic ad targeting: a. Use Google’s index of your website (recommended for most advertisers). b. Use specific categories or URLs from your website. c. Use page feeds with custom labels to target specific pages.
• Choose the option that best suits your advertising needs.

6. Set your ad group bids:

• Enter the default bid for your ad group, which represents the maximum amount you’re willing to pay per click.

7. Create a dynamic search ad:

• Click on “New Ad” and select “Dynamic Search Ad.”
• Enter the display URL and final URL of your website.
• Write two description lines for your ad (up to 90 characters each). The headlines will be generated dynamically based on the user’s search query and your website content.
• Make sure your descriptions are relevant, informative, and include a call-to-action.

8. Save and publish your campaign:

• Click on “Save and continue” to publish your new dynamic search ads campaign.

9. (Optional) Create ad extensions:

• Enhance your dynamic search ads with ad extensions such as sitelink, callout, structured snippet, or call extensions. These can improve your ad’s visibility and click-through rate (CTR).

10. Monitor and optimize your campaign:

• Regularly review your campaign performance using the Google Ads dashboard.
• Analyze key metrics, such as clicks, impressions, CTR, and conversions, to identify areas for improvement.
• Adjust your bids, targeting, or ad copy as needed to optimize your campaign’s performance.

By following this step-by-step guide, you can set up Dynamic Search Ads in Google Ads to automatically match your ads to relevant search queries, saving time on keyword management and driving more targeted traffic to your website.