How to set up call tracking in Google Ads: A Step by Step Guide

Call tracking is a powerful tool that allows you to measure the performance of your Google Ads campaigns by tracking phone calls generated by your ads. With call tracking, you can gain insights into how your ads are driving phone calls and make data-driven decisions to optimize your campaigns. In this step-by-step guide, we will show you how to set up call tracking in Google Ads.

Step 1: Sign in to your Google Ads account Go to https://ads.google.com/ and sign in to your Google Ads account.

Step 2: Create a new call tracking phone number To create a new call tracking phone number, follow these steps: a. Click on the “Tools & Settings” icon (wrench icon) in the top right corner of the page. b. Select “Conversions” from the drop-down menu. c. Click the blue “+” button to create a new conversion. d. Select “Phone calls” as the conversion action. e. Choose “Calls from ads using call extensions or call-only ads” as the source of calls. f. Select “Call Length” and “Conversion Value” as your conversion settings. g. Enter your business information and choose your call tracking phone number settings. h. Click “Create and Continue” to save your settings.

Step 3: Set up call extensions or call-only ads To track phone calls from your ads, you need to set up call extensions or call-only ads. To set up call extensions or call-only ads, follow these steps: a. Click on the “Ads & extensions” tab in your campaign. b. Click on the blue “+” button and select “Call extension” or “Call-only ad” from the drop-down menu. c. Enter your call tracking phone number in the appropriate field. d. Customize your ad copy as needed. e. Save your ad extension or ad and repeat the process for any additional ad groups.

Step 4: Monitor your call tracking performance To monitor your call tracking performance, follow these steps: a. Click on the “Reports” tab in your campaign. b. Click on “Predefined Reports” and select “Call details” from the drop-down menu. c. Customize your report as needed to view call data such as call duration, call source, and call outcome. d. Use this data to make data-driven decisions to optimize your campaigns.

By following these steps, you can set up call tracking in Google Ads to gain valuable insights into the performance of your campaigns. By tracking phone calls generated by your ads, you can make data-driven decisions to optimize your campaigns and drive more conversions. Remember to regularly monitor your call tracking performance and use this data to make informed decisions to improve your campaigns.