How to set up automated rules in Google Ads: A Step by Step Guide

Google Ads allows you to automate certain tasks, such as adjusting bids, pausing low-performing ads, and enabling new ads. With automated rules, you can save time and ensure that your ads are optimized for performance. Here’s a step-by-step guide to help you set up automated rules in Google Ads:

1. Sign in to your Google Ads account at https://ads.google.com/ and navigate to the “Campaigns” tab.
2. Select the campaign that you want to create automated rules for and click on the “Automate” dropdown menu.
3. Choose the rule that you want to create. You can select from options such as “Change bids when…” or “Pause ads when…”
4. Configure the rule settings. This includes setting the conditions that trigger the rule and defining the actions that will be taken when the conditions are met.
5. Set the schedule for the rule. You can choose to run the rule continuously or set specific start and end dates.
6. Review the rule and click “Save” to activate it.
7. Monitor the performance of your ads to ensure that the automated rules are having the desired effect. You can view the status of your rules by going to the “Automated rules” tab.
8. Adjust or deactivate rules as needed. If a rule is not delivering the desired results, you can modify it or turn it off entirely.

By setting up automated rules in Google Ads, you can save time and ensure that your ads are optimized for performance. Just be sure to monitor the results and make adjustments as needed to keep your campaigns running smoothly.