How To Set Up A Google Ad Account

Setting up an expert mode Google Ads account can help you maximize the potential of your online advertising campaigns by providing more advanced features and options. Follow these step-by-step instructions to set up an expert mode Google Ads account:

Create a Google account (if you don’t have one):
To use Google Ads, you need a Google account. If you don’t have one, go to accounts.google.com and click “Create account.” Fill in your personal information, choose a username and password, and follow the prompts to complete the sign-up process.

Sign in to Google Ads:
Visit ads.google.com and sign in using your Google account credentials. If you’re new to Google Ads, you’ll be prompted to start the account creation process.

Choose your business type:
Select the type of business that best describes your organization, such as “Small business,” “Large business,” or “Marketing agency.”

Select “Switch to Expert Mode”:
Before starting the setup process, click the “Switch to Expert Mode” link at the bottom of the page. This will allow you to access advanced features and options that are not available in the standard mode.

Set up your billing information:
Click the gear icon in the top right corner of the page and select “Billing & payments” from the dropdown menu. Follow the prompts to enter your billing address and payment method. Make sure to double-check your information for accuracy before continuing.

Create your first campaign:
a. Click the “Campaigns” tab in the left-hand menu, then click the blue “+” button to create a new campaign.
b. Choose your campaign goal, such as “Sales,” “Leads,” or “Website traffic.”
c. Select the campaign type, such as “Search,” “Display,” “Video,” or “Shopping.”
d. Name your campaign and set your campaign’s location and language targeting.
e. Set your bid strategy and daily budget. This determines how much you’re willing to spend on your ads each day and how Google will manage your bids.
f. Create ad groups by selecting relevant keywords or targeting methods. This will help you organize your ads and determine when and where they appear.
g. Write your ad copy and include any necessary URLs, such as your landing page or website.
h. Review your campaign settings, ad groups, and ad copy. Make any necessary adjustments, then click “Save and continue” to launch your campaign.

Monitor and optimize your campaigns:
After setting up your first campaign, regularly monitor its performance through the Google Ads dashboard. Use the insights and data provided to make adjustments, such as modifying your ad copy, keywords, or bid strategy, to improve your campaign’s performance.

Explore additional features:
Expert mode offers a variety of advanced features, such as ad extensions, audience targeting, and conversion tracking. Familiarize yourself with these options and consider incorporating them into your campaigns to further enhance your advertising efforts.

Remember, setting up an expert mode Google Ads account is just the beginning. Continuously optimize your campaigns and stay up-to-date with industry best practices to ensure the best possible return on investment for your advertising efforts.