How to manage your Google Ads budget and billing: A Step by Step Guide
- Sign in to your Google Ads account: Go to https://ads.google.com/ and sign in with your Google account.
- Access the billing section: From the left-hand menu, click on the “Tools & settings” icon (the wrench), and then click on “Billing & payments.”
- Choose a payment method: If you haven’t set up a payment method yet, you’ll be prompted to do so. Select the payment method you want to use and enter the necessary information. You can choose from credit or debit card, bank transfer, or other payment options.
- Set your budget: Click on the “Campaigns” tab in the left-hand menu, and then select the campaign you want to set a budget for. Click on “Settings,” then “Budget,” and enter the daily budget you want to allocate for the campaign.
- Set up automatic payments: If you want to have Google automatically charge your payment method when your account reaches a certain threshold, click on “Payment settings” under the “Billing & payments” tab. Then, click “Make a payment” and select “Automatic payments.”
- Review and manage your billing: To review and manage your billing information, go to the “Billing & payments” tab in the left-hand menu. Here, you can view your account balance, payment history, and billing profile.
- Monitor your spending: Keep an eye on your spending by regularly checking your account balance and setting up alerts for when you’re nearing your budget limit.
- Adjust your budget as needed: If you find that you’re spending more or less than you expected, adjust your budget accordingly. You can do this by going to the “Campaigns” tab, selecting the campaign you want to adjust, and then clicking on “Settings” and “Budget.”
- Troubleshoot billing issues: If you encounter any billing issues, such as a declined payment, check your payment method to ensure it’s up to date and has sufficient funds. If the issue persists, contact Google Ads support for assistance.
By following these steps, you can effectively manage your Google Ads budget and billing to ensure that your campaigns stay on track and deliver the expected results.