How to create and manage Google Ads remarketing lists: A Step by Step Guide

Google Ads remarketing lists are a powerful way to target users who have interacted with your website or ads before. Here’s a step-by-step guide to creating and managing remarketing lists:

1. Sign in to Google Ads: Go to https://ads.google.com/ and sign in with your Google account.
2. Navigate to the “Audience Manager”: Click on the “Tools & Settings” icon on the top right corner of the page and select “Audience Manager” from the dropdown menu.
3. Click on “Audience Lists”: From the left-hand side of the page, select “Audience Lists”.
4. Click on “New audience list”: Click on the blue “+ New audience list” button on the top right corner of the page.
5. Choose your audience source: Select the type of audience list you want to create. You can choose from website visitors, YouTube users, app users, customer lists, or combination lists.
6. Set up your audience criteria: Define the audience criteria for your list. For example, if you’re creating a website visitor list, you can choose to include all visitors to your website or visitors who have visited specific pages.
7. Set membership duration: Choose how long you want to keep users on your list. The default membership duration is 30 days, but you can choose up to 540 days.
8. Name your audience list: Give your list a name that’s easy to remember and understand.
9. Click “Create audience”: Review your settings, and click “Create audience” to create your remarketing list.
10. Create a remarketing campaign: Navigate to the “Campaigns” tab on the left-hand side of the page and click the blue “+ New campaign” button to create a new campaign.
11. Choose your campaign type: Choose the type of campaign you want to create. You can choose from search, display, shopping, or video campaigns.
12. Set up your ad group: Create a new ad group or use an existing one.
13. Select your audience list: In the “Audience” section of your ad group settings, select the remarketing list you just created.
14. Create your ads: Create your ads, ensuring that they’re relevant and personalized to your audience.
15. Launch your campaign: Review your settings, and click “Save and continue” to launch your campaign.
16. Monitor and analyze performance: Regularly monitor the performance of your campaign by going to the “Campaigns” tab and looking at the performance metrics, such as impressions, clicks, and conversions. Use this data to optimize your campaign and improve your results.

By following these steps, you can create and manage remarketing lists to target users who have already interacted with your website or ads. Remember to regularly monitor and optimize your campaigns to ensure that you’re getting the best possible results.