How to create and manage ad groups in Google Ads: A Step by Step Guide

Ad groups are an essential element of a successful Google Ads campaign, allowing you to organize your ads and target specific audiences. In this step-by-step guide, we will walk you through how to create and manage ad groups in Google Ads.

Step 1: Sign in to Google Ads Go to https://ads.google.com/ and sign in with your Google account.

Step 2: Navigate to the Campaigns tab Click on the “Campaigns” tab on the left side of the page to view your current campaigns.

Step 3: Create a new ad group To create a new ad group, select the campaign you want to add it to and click on the blue “+” button. Then, select “Ad group” from the dropdown menu and enter a name for your new ad group.

Step 4: Choose a targeting method Choose a targeting method for your ad group, such as keywords, placements, or audiences, to define the audience you want to target.

Step 5: Set up your ad group’s ad format Select the ad format you want to use, such as text ads or image ads, and create the ads for your ad group.

Step 6: Set your bids and budgets Set your bids and budgets for your ad group to determine how much you are willing to spend on each click and how much you want to spend each day.

Step 7: Review and save your ad group Review your ad group settings and click “Save” to finalize your ad group and add it to your campaign.

Step 8: Manage your ad groups To manage your ad groups, navigate to the “Ad groups” tab under your campaign. Here, you can edit ad group settings, add or remove ads, adjust bids and budgets, and monitor performance metrics.

Step 9: Analyze performance metrics Regularly analyze performance metrics such as click-through rate (CTR), conversion rate, and cost per conversion to evaluate the effectiveness of your ad groups and make adjustments as needed.

Creating and managing ad groups in Google Ads is essential for a successful advertising campaign. By following these steps, you can create effective ad groups that target specific audiences, set appropriate bids and budgets, and monitor performance metrics to make data-driven decisions.