How To Create An Audience Of People Who Visited Your Website On Facebook/Meta/Instagram Ads

1. Log in to your Facebook Ads Manager account.
2. Click on the “Audiences” tab on the left-hand side of the screen.
3. Click on the blue “Create Audience” button and select “Custom Audience” from the dropdown menu.
4. Select “Customer List” as the source of your audience.
5. Upload your custom list. You can either drag and drop a file or copy and paste the list of email addresses or phone numbers. Facebook accepts lists in CSV or TXT format.
6. Name your audience and choose the destination ad account.
7. Choose whether you want to include or exclude people from your list.
8. Click the “Create Audience” button to create your custom audience.
9. When setting up your ad campaign, select your custom audience under the “Audience” section of the ad set.
10. Choose your ad placement, budget, and bidding strategy as usual.
11. Create your ad creative and copy, making sure to tailor it to the audience you are targeting.
12. Launch your ad campaign and monitor its performance.