How To Create An Audience Of People Who Have Engaged With Your Instagram Page To Target On Facebook/Instagram/Meta Advertising.

1. Log in to your Facebook Ads Manager account.
2. Click on the “Audiences” tab on the left-hand side of the screen.
3. Click on the blue “Create Audience” button and select “Custom Audience” from the dropdown menu.
4. Select “Engagement” as the source of your audience.
5. Select “Instagram Business Profile” as the type of engagement.
6. Choose the specific engagement type you want to target, such as people who have liked, commented on, or shared your Instagram posts, or people who have messaged your page.
7. Choose the time frame for your audience based on how far back you want to track interactions with your Instagram page.
8. Select your Instagram account from the dropdown menu.
9. Give your audience a name and description for future reference.
10. Click the “Create Audience” button to create your custom audience.
11. When setting up your ad campaign, select your custom audience under the “Audience” section of the ad set.
12. Choose your ad placement, budget, and bidding strategy as usual.