How To Create An Audience Based On People Like Those Who Visit Your Competitors Websites (Or Apps) On Google Ads

1. Log in to your Google Ads account and select the campaign you want to add the audience to.
2. Click on the “Tools & Settings” icon in the top right corner of the screen and select “Audience Manager” from the drop-down menu.
3. Click on the “Create audience” button and select “Website visitors” from the options.
4. Select “People who visited specific pages” from the list of options and enter the URLs of your competitor’s website or app that you want to target.
5. Choose the time frame for the audience, such as the last 30 days or 60 days, based on your advertising goals.
6. Name your audience and set the membership duration, which is how long visitors will remain in the audience once they meet the criteria.
7. Click on “Create audience” to save your new audience.
8. Once your audience is created, you can use it in your Google Ads campaigns by adding it to your targeting settings.
9. To do this, go to the “Settings” tab in your campaign, scroll down to the “Targeting” section, and click on “Add targeting.”
10. Select “Interests & remarketing” from the options and choose the audience you created in the previous steps.
11. Save your targeting settings and launch your campaign.