How to create a shopping campaign in Google Ads: A Step by Step Guide

you’re looking to sell products online, creating a shopping campaign in Google Ads can help you reach potential customers and boost sales. Here’s a step-by-step guide to help you set up your shopping campaign:

1. Sign in to Google Ads: Go to https://ads.google.com/ and sign in with your Google account.
2. Create a new campaign: Click on the “Campaigns” tab on the left side of the page and then click the “+” button to create a new campaign.
3. Select “Sales” as your campaign goal: Choose “Sales” as your campaign goal from the options presented.
4. Choose “Shopping” campaign type: Select “Shopping” campaign type when prompted to choose a campaign type.
5. Configure campaign settings: Fill out the necessary information, including your campaign name, country of sale, and bidding strategy.
6. Set up your Merchant Center account: If you haven’t already, set up a Merchant Center account by going to https://merchants.google.com/. This will allow you to upload your product data and manage your products.
7. Connect your Google Ads and Merchant Center accounts: In Google Ads, go to “Tools & Settings” and then click “Linked accounts.” Follow the instructions to link your Google Ads and Merchant Center accounts.
8. Create a product feed: In Merchant Center, go to “Products” and then click “Feeds.” Follow the instructions to create a product feed, which will contain your product data such as title, description, and price.
9. Verify and upload your product feed: Once you’ve created your product feed, verify it by clicking “Diagnostics” in Merchant Center. If there are any errors or warnings, fix them before uploading the feed. To upload the feed, click “Feeds” in Merchant Center, select your feed, and then click “Upload.”
10. Create your shopping campaign: In Google Ads, go to your new shopping campaign and click “Settings.” Under “Shopping settings,” select the Merchant Center account and product feed you just created. Configure the campaign settings as desired, including your daily budget and bidding strategy.
11. Create ad groups and product groups: In your shopping campaign, create ad groups based on the products you want to promote. Within each ad group, create product groups based on product attributes such as category or brand.
12. Create your ads: In each ad group, create ads that will display your products in Google Shopping. Use compelling images and descriptions to catch the attention of potential customers.
13. Launch your campaign: Review your settings, make any necessary changes, and then launch your shopping campaign.
14. Monitor and optimize your campaign: Regularly monitor your campaign’s performance and adjust your bids and targeting as needed to improve your ROI. Keep an eye on your product data in Merchant Center and make updates as necessary to ensure your products are displayed correctly in Google Shopping.

By following these steps, you can create a shopping campaign in Google Ads that will help you reach potential customers and boost sales.