How To Add Google Tag Manager To A Shopify Website/Store.

Step 1: Create a Google Tag Manager Account and Container

Step 2: Install the Google Tag Manager Code on Your Shopify Website/Store

In your Google Tag Manager account, click on “Admin” and then “Install Google Tag Manager”.
Copy the code snippet that is provided.
Log in to your Shopify account and go to “Online Store” and then “Themes”.
Click on “Actions” and then “Edit Code” for the theme you want to add Google Tag Manager to.
Open the “theme.liquid” file and paste the Google Tag Manager code snippet just before the closing “</head>” tag.
Save the changes.

Step 3: Verify Your Google Tag Manager Setup

Go to your Shopify website/store and view the page source code.
Verify that the Google Tag Manager code is present in the header of your website/store.
Go to your Google Tag Manager account and preview the container to verify that data is being tracked correctly.

Step 4: Create Google Tag Manager Tags and Triggers

In your Google Tag Manager account, create new tags for the tracking tools you want to use, such as Google Analytics or Facebook Pixel.
Create triggers for each tag to specify when the tag should fire, such as when a user adds a product to their cart or completes a purchase.

Step 5: Publish Your Google Tag Manager Container

Once you have created your tags and triggers, click on “Submit” in your Google Tag Manager account to publish your container.
Verify that your tags and triggers are firing correctly on your Shopify website/store by using a tool like Google Tag Assistant.

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