How do you use Google Tag Manager to track AJAX requests on your website? A Step by Step Guide

GTM is a free tool provided by Google that allows you to add and manage various tracking tags and codes to your website without the need for manual coding. With GTM, you can track a variety of user interactions on your website, including clicks, form submissions, and pageviews.

Here’s a step-by-step guide to using GTM to track AJAX requests on your website:

1. Set up a GTM account: If you haven’t already, create a GTM account by visiting tagmanager.google.com and following the prompts to create a new account.
2. Create a new tag: Once you’re logged into your GTM account, click on the “Tags” tab in the left-hand navigation menu and click “New Tag” to create a new tag.
3. Configure the tag: Give your tag a descriptive name and select “Google Analytics: Universal Analytics” as the tag type. Enter your Google Analytics tracking ID in the “Tracking ID” field.
4. Set up triggers: Click on the “Triggers” tab and create a new trigger for the tag by selecting “Click” as the trigger type and “All Clicks” as the trigger condition.
5. Set up variables: Click on the “Variables” tab and create a new variable for the tag by selecting “Click URL” as the variable type. This variable will capture the URL of the clicked link.
6. Save and publish: Once you’ve configured the tag, triggers, and variables, save your changes and click “Publish” to activate the tag on your website.

By following these steps, you can track AJAX requests on your website and gain valuable insights into user behavior and interactions. This can help you optimize your content and website for better search engine rankings and user experience.

In conclusion, using content marketing and SEO best practices can help you improve your website’s search engine rankings and attract more organic traffic. However, tracking user behavior and interactions on your website is also crucial for optimizing your content and website for better search engine rankings. With Google Tag Manager, you can easily track AJAX requests on your website and gain valuable insights into user behavior and interactions.