How do you use Google Tag Manager to deploy Facebook Pixel on your website? A Step by Step Guide
If you’re running Facebook ads to promote your business, you need to track their effectiveness. Facebook Pixel is a powerful tool that allows you to do just that. By using Google Tag Manager to deploy Facebook Pixel on your website, you can track the actions people take on your site after clicking on your ads, and use that data to optimize your campaigns and drive more conversions.
Step 1: Create a Facebook Pixel
The first step in deploying Facebook Pixel on your website is to create a pixel in your Facebook Ads Manager account. To do this, go to the Events Manager section of your Ads Manager, and select “Pixels” from the menu. Click on “Create a Pixel,” and follow the on-screen instructions to create your new pixel. Once you’ve created your pixel, you’ll be given a pixel ID, which you’ll need to use later in the process.
Step 2: Install Google Tag Manager
If you haven’t already, you’ll need to install Google Tag Manager on your website. This will allow you to add and manage all of your tracking and marketing tags in one place. Follow the instructions on the Google Tag Manager website to install the GTM code on your site.
Step 3: Create a Facebook Pixel Tag in Google Tag Manager
Once you have Google Tag Manager installed on your site, you can create a new tag for your Facebook Pixel. In GTM, click on “Tags” in the left-hand menu, and then click on the “New” button. Select “Custom HTML” as the tag type, and paste the Facebook Pixel code that you copied from your Ads Manager account into the HTML field.
Step 4: Trigger the Facebook Pixel Tag
Next, you’ll need to create a trigger for your Facebook Pixel tag. Triggers tell GTM when to fire your tag – in this case, you want the tag to fire when a specific action occurs on your site, such as a form submission or a pageview. To create a trigger, click on “Triggers” in the left-hand menu, and then click on the “New” button. Select the appropriate trigger type (e.g. “Page View”), and configure the trigger settings as needed.
Step 5: Publish your Facebook Pixel Tag
Finally, you’ll need to publish your Facebook Pixel tag and trigger in GTM. To do this, click on the “Submit” button in the top right-hand corner of the GTM interface. Give your changes a descriptive name, and then click “Publish.” Your Facebook Pixel tag should now be live on your site.
Deploying Facebook Pixel on your website is an essential step in tracking the effectiveness of your Facebook ads and optimizing your campaigns for better results. By using Google Tag Manager to deploy your pixel, you can easily manage all of your tracking and marketing tags in one place, and fire your pixel when specific actions occur on your site. With this step-by-step guide, you should now be able to deploy Facebook Pixel on your website quickly and easily.