How do you set up custom conversions in the Facebook Events Manager? A Step by Step Guide

Facebook Events Manager is a powerful tool that allows you to track and analyze the actions users take on your website or app. By setting up custom conversions in the Events Manager, you can monitor specific user behaviors, such as making a purchase or filling out a form, and use this data to optimize your Facebook advertising campaigns. In this step-by-step guide, we’ll show you how to set up custom conversions in the Facebook Events Manager.

Step 1: Access Events Manager Log in to your Facebook account and navigate to the Events Manager. You can find it under the Business Manager dropdown menu.

Step 2: Create a custom conversion Click on the “Custom Conversions” tab on the left-hand side of the Events Manager. Then click on the “Create Custom Conversion” button.

Step 3: Define the conversion event Select the pixel you want to use and define the parameters of your conversion event, such as the URL or keyword you want to track. You can also specify a conversion value if it’s applicable.

Step 4: Name your custom conversion Give your custom conversion a descriptive name, so it’s easy to identify later.

Step 5: Review and create your custom conversion Double-check your conversion settings, and click on “Create” to save your custom conversion.

Step 6: Install the Facebook pixel Before you can track custom conversions, you’ll need to install the Facebook pixel on your website or app. Follow the instructions provided by Facebook to install the pixel code.

Step 7: Test your custom conversion Once you’ve installed the Facebook pixel, test your custom conversion by performing the action you want to track. You can use the Events Manager to check that the conversion was recorded correctly.

Step 8: Use your custom conversion in advertising campaigns With your custom conversion set up, you can now use it to optimize your Facebook advertising campaigns. You can track how many people complete the conversion action, use this data to create custom audiences, and even optimize your ad delivery based on these conversions.

Setting up custom conversions in Facebook Events Manager may seem daunting at first, but by following these simple steps, you’ll be able to track user behavior on your website or app and use this data to improve your Facebook advertising campaigns. Remember to test your custom conversion to ensure it’s tracking correctly, and use the data you collect to optimize your campaigns for maximum ROI.