How can you use Google Tag Manager to track form submissions? A Step by Step Guide

Google Tag Manager is a powerful tool that can help you track various user interactions on your website, including form submissions. Tracking form submissions can provide valuable insights into your website’s performance and user behavior, allowing you to optimize your marketing and conversion strategies. In this step-by-step guide, we will show you how to use Google Tag Manager to track form submissions on your website.

Step 1: Set up Google Tag Manager If you haven’t already, create a Google Tag Manager account and install the Google Tag Manager container code on your website. This will allow you to manage and deploy tracking tags without requiring additional code changes on your website.

Step 2: Create a new tag In the Google Tag Manager interface, navigate to the “Tags” section and click “New”. Give your tag a descriptive name, such as “Form Submission Tracking”. Then, select the appropriate tag type, which is “Google Analytics – Universal Analytics” in this case.

Step 3: Configure the tag Under “Tag Configuration”, select “Event” as the track type. Then, enter a unique event category, action, and label that will help you identify the form submissions in your Google Analytics reports. For example, you might use “Contact Form” as the category, “Submit” as the action, and “Home Page” as the label.

Step 4: Set up triggers Next, you need to set up a trigger to fire the tag when a user submits a form on your website. Under “Triggering”, click “Choose a trigger” and select “Form Submission”. Then, configure the trigger to fire on the specific form(s) that you want to track, based on the form ID or form element.

Step 5: Preview and publish Before you publish the tag, use the “Preview” mode to test and verify that it is working correctly. Fill out and submit the form on your website to see if the tag fires and sends the event data to Google Analytics. If everything looks good, publish the tag and start tracking form submissions on your website.

Google Tag Manager makes it easy to track form submissions on your website, providing valuable insights into user behavior and website performance. By following this step-by-step guide, you can create and configure tags in Google Tag Manager to track form submissions and optimize your marketing and conversion strategies accordingly.