How can you use Google Tag Manager to track e-commerce transactions? A Step by Step Guide

Google Tag Manager is a free tool that allows you to track website events and user behavior without having to modify your website code. With Google Tag Manager, you can easily track e-commerce transactions, including purchases, add to cart, and product views, and gain insights into your customers’ behavior. In this guide, we’ll show you how to set up and use Google Tag Manager to track e-commerce transactions.

Step 1: Create a Google Tag Manager account

To use Google Tag Manager, you’ll need to create an account. Go to the Google Tag Manager website and sign in with your Google account. If you don’t have a Google account, you’ll need to create one first.

Step 2: Set up your container

After creating your account, you’ll need to set up a container. The container is a snippet of code that you’ll need to add to your website to use Google Tag Manager. To set up your container, click on the “Create Account” button, enter your account name, and select “Web” as the container type. You’ll then be given a container code that you’ll need to add to your website.

Step 3: Add your e-commerce tracking code

After setting up your container, you’ll need to add your e-commerce tracking code. Go to your Google Analytics account and enable e-commerce tracking. You’ll then be given a tracking code that you’ll need to add to Google Tag Manager. To do this, go to the “Tags” section of your container and create a new tag. Select “Google Analytics” as the tag type and enter your tracking ID. Then, select “Transaction” as the track type and enter the appropriate variables for your transaction.

Step 4: Create a trigger

Once you’ve added your e-commerce tracking code, you’ll need to create a trigger. A trigger is a set of conditions that will activate your tag. To create a trigger, go to the “Triggers” section of your container and create a new trigger. Select “Custom Event” as the trigger type and enter the appropriate event name and parameters for your e-commerce transaction.

Step 5: Test and publish your container

After creating your tag and trigger, you’ll need to test your container to ensure that it’s working correctly. To do this, use the Google Tag Manager preview mode to test your container. Once you’ve verified that everything is working correctly, you can publish your container to make it live on your website.

Conclusion:

Google Tag Manager is an excellent tool for tracking e-commerce transactions and gaining insights into your customers’ behavior. By following these five steps, you can easily set up and use Google Tag Manager to track your e-commerce transactions. With Google Tag Manager, you’ll be able to make data-driven decisions that can help you grow your e-commerce store and increase your revenue.