How can you use Google Tag Manager to implement cross-domain tracking? A Step by Step Guide

Cross-domain tracking is essential for websites that have multiple domains, as it allows you to track user behavior across those domains. Without cross-domain tracking, you may not have a clear picture of how users are interacting with your site, which can impact your marketing and advertising strategies. In this guide, we’ll show you how to use Google Tag Manager to implement cross-domain tracking and get a more accurate understanding of your website’s performance.

Step 1: Set up a Google Analytics account and enable cross-domain tracking

The first step is to set up a Google Analytics account if you haven’t already done so. Once you have an account, you’ll need to enable cross-domain tracking. To do this, go to your Google Analytics account, click on “Admin,” and then navigate to “Tracking Info” and “Referral Exclusion List.” Here, you’ll need to add all the domains you want to track.

Step 2: Set up cross-domain tracking in Google Tag Manager

Next, you’ll need to set up cross-domain tracking in Google Tag Manager. To do this, create a new tag in your Google Tag Manager account and select “Universal Analytics” as the tag type. In the “Tag Configuration” section, select “Cross Domain Tracking” and add the domains you want to track. Save the tag and publish the changes.

Step 3: Test your cross-domain tracking

Once you’ve set up cross-domain tracking, you’ll want to test it to make sure it’s working properly. To do this, navigate to your website and perform some actions that will trigger Google Analytics events, such as clicking on a link or submitting a form. Then, go back to your Google Analytics account and check to see if the events are being tracked across all the domains you’ve set up.

Implementing cross-domain tracking is essential for websites with multiple domains, as it allows you to track user behavior and get a more accurate understanding of your website’s performance. By following these steps and using Google Tag Manager, you can easily set up cross-domain tracking and improve your website’s analytics capabilities.