How can you use Facebook Events Manager to track custom events on your website or app? A Step by Step Guide
Facebook Events Manager is a powerful tool that allows you to track and analyze the actions people take on your website or app. By setting up custom events, you can track specific actions, such as adding items to a cart or completing a purchase. Here’s a step-by-step guide to help you get started with Facebook Events Manager:
- Set up your Facebook pixel: Before you can start tracking custom events, you need to set up your Facebook pixel. To do this, go to your Facebook Ads Manager account and click on “Pixels” under the “Events Manager” menu. Follow the instructions to create a new pixel, and add the pixel code to your website or app.
- Choose your custom event: Next, decide what action you want to track. Examples of custom events include “AddToCart” or “Purchase”. You can also create your own custom events to track specific actions on your website or app.
- Set up your event code: Once you’ve chosen your custom event, you’ll need to set up the event code. In the Events Manager, click on “Custom Conversions” under the “Events Manager” menu. Click on “Create Custom Conversion” and select your custom event. Follow the instructions to set up the event code and add it to your website or app.
- Test your event: Once you’ve set up your event code, test it to make sure it’s tracking the correct action. You can do this by navigating to the page where the action occurs and triggering the event. Go back to the Events Manager and check to see if the event was tracked.
- Analyze your data: Once you’ve started tracking custom events, use the Events Manager to analyze your data. You can see how many people have completed the action you’re tracking, as well as other metrics such as conversion rate and cost per conversion. Use this information to optimize your campaigns and improve your ROI.
By following these steps, you can use Facebook Events Manager to track custom events on your website or app and gain valuable insights into your audience’s behavior.