How can you use Ad Set Frequency Capping to control the number of times your ads are shown to a single user? A Step by Step Guide

Ad Set Frequency Capping is a feature in Facebook Ads that allows you to limit the number of times an ad is shown to a single user. This can help prevent ad fatigue and improve overall ad performance. Here’s a step-by-step guide to help you set up Ad Set Frequency Capping:

Step 1: Access Ads Manager Log in to your Facebook Ads Manager account at https://www.facebook.com/adsmanager.

Step 2: Create a new Ad Set Select the campaign you want to set up frequency capping for, then click the “Ad Sets” tab. Click the “Create” button to create a new Ad Set.

Step 3: Set up targeting, budget, and bidding Set up the targeting, budget, and bidding for your Ad Set as you normally would. These settings will not affect your frequency capping.

Step 4: Expand the “Budget & Schedule” section Scroll down to the “Budget & Schedule” section of your Ad Set, and click the “Show Advanced Options” link.

Step 5: Select “Frequency Capping” Under the “Advanced Options” section, select “Frequency Capping” from the drop-down menu.

Step 6: Set your frequency cap Choose how many times you want your ad to be shown to each user by selecting the number from the drop-down menu next to “Per Person.” You can choose to cap your ad at a specific number of impressions per day, week, or month.

Step 7: Save your changes Once you’ve set your frequency cap, click the “Publish” button to save your changes and activate your Ad Set.

By setting up Ad Set Frequency Capping in Facebook Ads, you can control the number of times your ads are shown to a single user. This can help improve your overall ad performance by preventing ad fatigue and ensuring that your ads are seen by a larger audience. Remember to regularly monitor and analyze your ad performance to ensure that your frequency capping settings are effective.