AI and Your Business: Supporting Content Creation from the Get-go
It’s incredible to see how artificial intelligence, or AI, has evolved in recent years. The technology is now being used in everything from self-driving cars to customer service chatbots. In fact, it seems that almost every business is implementing AI in some way. From improving customer service to writing content, AI has found its place in many industries. If you do your own content writing, you know it’s a lot of work. You need to come up with ideas, research the topic, write the article, proofread it and then publish it. That’s a lot of time you’d rather spend on other things. If you don’t have the time or the skills to write content for your website, there are services out there that will do it for you. But not all services are created equal; some services are better than others.
Here, I share several AI resources that can help you get the content your business needs.
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Automated Insights is an AI service that can help you to write articles. The service allows you to create a template, choose a topic and let the software do the hard work. The AI technology will then write the article for you. You can also customize the tone, length, and style of the article. Once you’re happy with the results, you can publish it on your website.
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Quill is another cloud-based service, which means you don’t need to worry about downloading software. Once you have an account, you can start creating content for your website. Although users aren’t limited to the amount of content they can use, there are restrictions on the topics. If you want to write articles about travel, finance, health and wellness, technology or sports, then Quill is a good choice.
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If you’re not sure whether AI can help you with content creation, then you should consider using Unfold AI and Mark CopyAI. These two services allow you to create content using a combination of AI and human editors. The editors will review the generated content before making any final changes. You can choose from three different packages, depending on how much help you need.
These are just a few of the AI services that are available.
AI that works for your business
If you’re curious and thinking about how you might be able to use a service, you’ll be delighted to know that there’s a whole host of ways to make AI work for you and your business needs. Here are just a few examples:
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AI can be used to write well-structured content, such as blog posts.
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An AI service can be used to generate newsletter content, like a monthly newsletter.
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AI can be used to write product descriptions. An AI service can take your product specifications and create a description of your product that is engaging and informative.
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AI can be used to rewrite your existing content and make it more useful and engaging.
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AI can be used to create an FAQ page for your business. An FAQ page is a great way to provide information and answer questions about your business to your customers.
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AI can be used to create a “quick facts” page. A quick facts page is a great way to provide interesting and relevant information about your business to your customers.
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AI can be used to create and publish an email campaign. An AI service can take your existing email campaign and improve it by adding more engaging content into it.
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AI can rewrite the product descriptions on your e-commerce website.
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AI can be used to generate a blog post series. A blog post series is a great way to create a series of blog posts that are related to each other, such as a series of blog posts about how to solve problems related to a certain topic, or a series of blog posts that provide advice on how to do certain things.
How to effectively use AI content writing services
You should make sure that the AI content writing service is able to understand the complexity and intent of what you want in your content. If a human editor can understand your content, then an AI service should also be able to understand it. One way to check if an AI service can understand your content is to check if the AI service you want to use already produces content that is readable. You should also check that the AI content writing service is able to produce content that can pass a human test. This means that you should check if the AI content writing service can produce content that can pass a BLEU (BiLingual Evaluation Understudy) test. If an AI service can pass a BLEU test, then you can be sure that the content produced by the AI service is readable by humans. Don’t forget to also query whether the AI content writing service is capable of producing content in the language you want to use on your website.
Without a doubt, content marketing is one of the most effective ways to attract new visitors and customers to your website. Using AI services like the ones mentioned here, or others on the market, could be a gamechanger for your business and support you to increase the volume and variety of content on your website. And while traditional ways are still very worthy and valid, it’s always good idea to keep an eye on the latest trends and new technologies, and Artificial intelligence (AI) is most certainly one of these, and one that’s here to stay.
Craig Zingerline is a 6 time founder who has helped dozens of companies scale their growth. Prior to Velocity Growth, Craig was the Chief Product Officer @ Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. In addition to in-house roles, Craig has advised and consulted with dozens of high growth startups (4 exits). He’s an award winning product strategist who has mentored hundreds of founders on growth, marketing, and product management.
