Performance Marketing
Performance marketing packages enable rapid experimentation and growth from paid channels.
We run high ROI campaigns across multiple channels for our clients. Our performance marketing packages include:
- Full creative design and messaging development
- Video asset creation, script production, editing
- Campaign strategy, setup, implementation
- Ongoing iterations based on results
- Ongoing experimentation for constant improvements
- Weekly reporting
- Weekly or bi-weekly meetings to review results and strategy
Packages start with a performance marketing audit, and then move into an ongoing phase.
Client Testimonial
Our process
Performance marketing audit
We start most engagements with a comprehensive performance marketing audit.
During the audit we review any historical campaign performance, and build the foundation from which new performance marketing campaigns will run.
Ongoing packages
From there we move to an ongoing phase where we work very closely with our clients on media buying, creative and message development, campaign iterations, experimentations, and more.
How we work behind the scenes
We work in an open and transparent manner with regular communications, supporting continuous improvement of our client accounts. We act as an extension of your team.
- Weekly or bi-weekly calls with your project lead & team
- Transparent real-time dashboard metrics
- Transparent real-time dashboard metrics
- Email, slack, video communications - sync and async
Case Study: Agents of Change
Agents of Change is the leading Social Work Test Prep For Bachelors, Masters, and Clinical ASWB Exams in the USA. Velocity Growth runs performance marketing for the company, and has been since late 2022.
Performance Marketing Results:
- Increased total revenue 52% YoY, while maintaining high levels of ROAS efficiency
- Increased site traffic 106% YoY
- Increased signups by 75% YoY
- Increased market share in Social Work EdTech by a relative 54%
- Launched effective advertising on multiple new channels including LinkedIn and Spotify