Performance Marketing

Lifecycle Marketing

Lifecycle marketing programs drive revenue & retention, enabling step function growth leveraging your existing audience.

Companies looking to convert more visitors to retained users leverage our lifecycle marketing programs. Focus areas include:

Conversion rate optimization – strategy through implementation
Landing page strategy & development
Onboarding and activation strategy
Drip campaigns & sequence development
Trigger and workflow development
CRM optimization and sales enablement

We’re well versed in product led growth, hook & trigger content development and implementation, and are Hubspot CRM partners.

Client Testimonial

"Velocity Growth helped us streamline our digital marketing strategy, specifically identifying weaknesses and implementing a robust and pragmatic plan. They have a skilled team with experts in marketing disciplines that have supercharged our marketing team and are a pleasure to work with. We would definitely recommend their services to other startups."

Rockwell Felder

Co-Founder @ Squadcast

Our process

Lifecycle marketing audit

We start most engagements with a comprehensive lifecycle marketing audit.

During the audit we look for areas of opportunity across your onboarding through revenue customer journey. Our audit deliverable is a list of strategies and tactics to improve your lifecycle efforts.

Ongoing packages

From there we move to an ongoing phase where we work very closely with our clients on executing on the audit findings, helping them reach their goals.

How we work behind the scenes

We work in an open and transparent manner with regular communications, supporting continuous improvement of our client accounts. We act as an extension of your team.

Weekly or bi-weekly calls with your project lead & team
Transparent real-time dashboard metrics
Transparent real-time dashboard metrics
Email, slack, video communications - sync and async

Case Study: Territory Foods

Territory Foods came to Velocity Growth to reimagine and implement a new lifecycle marketing strategy. Our efforts have opened up renewed interest and scale for the brand.

Lifecycle Marketing Results:

35% increase in resurrected customers year over year via lifecycle marketing reactivation campaigns.
50%+ reduction in CAC from paid channels year over year through funnel optimization and messaging updates.
28X decrease in customer order discounting year over year while maintaining a stable full funnel conversion rate on orders.