How much should I be spending on Google Ads?

This is a question I get a lot. Here’s how to solve for it.

Every business is different making budget estimations difficult.

But there are some key things you can factor in to get a gauge or an estimate of costs for Google Ads.

Then you have a rough benchmark to work from to move towards bringing your costs down over time.

Do you have any questions about this? Let us know in the comments below so we can help other users on their learning journey.