You might not have realised it, but psychology plays an important role in marketing. As the scientific study of the human mind and behavior, psychology offers key learnings on how to differentiate your marketing campaigns to make these resonate and engage your target audience. In this article, we delve into this further, taking a look at the relationship between psychology and marketing, sharing tips to enhance your marketing.
The impact of psychology on marketing
You might have invested time and effort into building your online store; to then struggle to make sales. It could be that your business has grown in the past 6 months but then plateaued. Or maybe you’ve already built a successful business, and now want to set your next big goal. Whether you are trying to attract your first customer or your 10,000th customer, driving traffic to your online store is essential to growing your business. But how?
Attracting customers in today’s content-saturated world is not easy, and so being relatable and resonating with the customer is more important than ever. Here are some of the factors to consider:
The impact of emotions on marketing. Emotions are a big part of the buying process. In fact, emotions have a much greater impact on the buying process than facts or logic. So, if you can connect with your audience on an emotional level, you will have a much better chance of selling to them. The goal is to create an emotional connection with your customers. This can happen by showing how your product is going to make their lives better in some way. It will also happen through the use of powerful words, pictures, and videos that people can relate to.
Understanding social proof. Social proof is a concept that shows how others can impact your decision to buy something. For example, if a lot of other people are buying something, you are more likely to feel comfortable buying it as well. This is why testimonials and reviews are so important when selling your products. Social proof also works with the fear of missing out or FOMO. FOMO is the fear that you will miss out on a lot of good things if you don’t buy into them. This is why it’s so important to create a sense of urgency in your marketing. For example, you can use phrases like “limited time offer” and “only 5 left in stock” to create a sense of urgency that will encourage people to purchase your product.
How to use psychology in your marketing
Often we are driven to subconsciously pause mid-scroll, and take notice. It might not be something obvious that draws our attention, but something in the messaging, imagery, or music for example catches on our emotions or personal experiences. The content catches our attention for a particular reason. The question is, which content subconsciously draws our attention better than the other content?
1. Reciprocity
Essentially, if you do a small favour for someone, they are more likely to do the same or more for you in return. In terms of your marketing, this approach can form the basis of your value proposition. For example, giving people content that is of value can increase their willingness to give you something in return. One way of improving your reciprocity might be your email pop-ups. We’ve all been there, instantly bombarded on a website with a “give me your details now” pop-up! It’s off-putting for many and can be a major source of annoyance. By delaying this until a prospective customer has had some time to consume the value you’re giving them can significantly increase the odds of them signing up and actively engaging.
2. The Decoy Effect
This is a commonly deployed psychology trick used time and again. You can see it used by Apple in their product offerings, prompting the preferred consumer choice, to newspapers in how they generate their preferred subscriptions, subtly funneling customers to the preferred subscription choice. The phenomenon occurs when customers have a change in preference between two options when a third option is introduced. A basic example of this is popcorn at the cinema originally highlighted by National Geographic. When asked to choose between two options of large and small, people are more likely to choose the smaller size. However when the third option, a medium, is introduced, the large is perceived as being of better value and therefore becomes more appealing to the consumer.
Introducing a mid-tier option can increase the overall perception of value, enticing more customers to choose the option perceived to have the greater value.
3. The Endowment Effect
This is our tendency to value things higher than their actual value when we own them. This can be used as part of your marketing strategy by giving your customers the opportunity to increase their ownership of your brand, product, or service. For example, why now use your social media to allow users to voice their feedback and interact with your brand. An easy way to do this is by using a free service such as UserVoice to gather feedback. If people feel closer to your brand, they’ll value it more.
4. The Propinquity Effect
This theory is based on the theory that the more we meet and interact with people, the more likely we are to become friends with them. The theory can be applied to more than just friendships and relationships. For example, technology can provide you with the opportunity to be closer to your customers by creating personalised communications between you and your customer. To use this theory in your marketing strategy it’s best to firstly map the points of online contact with your customers identifying where they are likely to interact with your brand. This may include physical locations as well as online. Propinquity is built through repeated interaction. Using personalised forms of communication as well as using multiple channels is a great way to have repeat brand interaction and to make your customers feel closer to your brand.
Applying theories of psychology to marketing makes it easier for businesses to understand what motivates customers and what doesn’t. It helps you to uncover and meet your customers’ needs, supporting you to understand what drives behaviour. At the most basic level, it brings a human element to your marketing, enhancing the relationship and engagement with customers.
דירה דיסרטית בתל אביב love room
5 months agoI wanted to thank you for this fantastic read!! I certainly enjoyed every little bit of it. I have got you saved as a favorite to check out new stuff you postÖ
frankrig landsholdstrøje
4 months agoThanks for any other excellent article. Where else may just anyone get that type of info in such a perfect means of
show more show lesswriting? I have a presentation next week, and I’m on the look for such
info. frankrig landsholdstrøje
LaurenceR nuova maglia hellas verona 2022|nuova maglia roma 2022/22 KelliHatl
maglia nazionale chiesa
4 months agoHi there, I discovered your blog by means of Google at the same time as looking for a related subject, your
website got here up, it appears great. I’ve bookmarked it in my google bookmarks.
Hello there, just turned into aware of your weblog through Google, and located that it is really
show more show lessinformative. I am gonna be careful for brussels. I’ll be
grateful if you proceed this in future. Many other people might be benefited from your writing.
Cheers! maglia nazionale chiesa
RashadlhJ Børn Fodboldtrøjer Stephania
dortmund drakt
4 months agoI was extremely pleased to find this web site. I
show more show lessneed to to thank you for ones time for this fantastic read!!
I definitely appreciated every bit of it and i also have
you book marked to check out new information on your web site.
dortmund drakt
KeishaDri barcellona maglia 2022 KendraSha
sverige tröja 2022
4 months agoHey there I am so happy I found your site, I really found you by error, while
show more show lessI was browsing on Digg for something else, Anyways I am here now and
would just like to say cheers for a remarkable post and
a all round enjoyable blog (I also love the theme/design), I don’t have time to
read it all at the moment but I have book-marked it and also added in your RSS feeds, so when I have time I will be
back to read more, Please do keep up the fantastic job.
sverige tröja 2022
Nicoleell maglia spinazzola italia JettkxOm
tottenham tröja
4 months agoAt this moment I am going to do my breakfast, when having my breakfast coming again to read more news.
tottenham tröja
HarleyWil maglia roma AngelitaE
arsenal drakt
4 months agoHey there! This post could not be written any better! Reading this post reminds me of my previous
show more show lessroom mate! He always kept chatting about this. I will forward this
post to him. Fairly certain he will have a good read.
Many thanks for sharing! arsenal drakt
LucretiaI sverige tröja 2022 KarlVtcdy
milan trøje
4 months agoThanks for ones marvelous posting! I seriously enjoyed
show more show lessreading it, you’re a great author. I will be sure to bookmark your blog and definitely will come back
from now on. I want to encourage yourself to continue your
great job, have a nice weekend! milan trøje
VOKRubenc Tottenham Hotspur Tröja SherryZie
maglie napoli 2022
4 months agoIt’s difficult to find educated people in this particular subject, however, you sound like you know what you’re talking
show more show lessabout! Thanks maglie napoli 2022
SpencerMc Stoke City Tröja DamienCha
psg bortedrakt
3 months agoMarylinTe 153 danmark 3 troje carrol Berniecek
ErwinHorr sverige tröja barn MillieWil
CarlMull terza maglia milan KOCVivian
KandiceEb Danilo Landslags Tröja CyrusKoeh
Valentina arsenal drakt TameraNkg
KeiraFair liverpool tröja barn MosevsCtq
HoracioHe chelsea tröjor LeanneWit
AmymiLtiu 092 fotballdrakter salg dyanho BridgetLo
HassieTas liverpool drakt ZackNgowd
SantoYarb inter tröja LorieMolo
Yukikouzg leeds drakt DonnyHoly
ShelaAshf west ham trøje
HermanBra
MarjorieA Portugal Landslagströja
TrinaScha
NoahWlbtv manchester united trøje børn DieterEve
BonnieSte juventus drakt LeifEnder
ConsueloH pag tröja BradfordB
FrankChin maglia francia 2022 DemetriaH
AndersonT index Julienned
JennieYou messi tröja JeremySpr
HoracioSh maglie napoli 2022 KermitEne
show more show lessנערות ליווי
3 months agoאני מאוד ממליץ על אתר הזה כנסו עכשיו ותהנו ממגוון רחב של בחורות ברמה מאוד גבוהה. רק באתר ישראל נייט לאדי https://romantik69.co.il/
Public profile
3 months agoJamilaKuj leeds drakt IssacQuee
AdelaideH terza maglia arsenal 2022 LutherEas
KathrinDe tottenham trøje IvoryZamo
LesterMar maglia chiesa italia VanitaFuc
Sebastian messi psg tröja WZIPenni
CharleneS Public profile – FaeGreener – kenabikri ChandraVa
Augustina chelsea trøje LeomaHily
AJGEveret Tottenham Hotspurs Tröja Barn JimmyHamm
DarcyRawl milan tröja InesKnopf
LuigiDema Fotbollströjor Sverige TimmyBois
ChiTbcpzd dortmund drakt CorinneDe
GeraldoCo barcelona fodboldtrøje
PrestonMc
Ingerjmho juventus tröja TPAGeoffr
HudsonAll Vol.117 【ラムセス二世はどこへ?】 | e-旅net「メールマガジン バックナンバー」 XiomaraBu
MargeryHa terza maglia milan NFPLeonel
NidaRylah maglia porto DellOrteg
show more show lessDamionSie manchester city tröja PhillipFt
HunterVon barcelona tröja DavidaSul
Claritami manchester city drakt LarueBrat
Madelaine Portugal Drakt Dame Carolbugw
963 psg trøje Albert - Vanmannow
2 months ago[…] velocitygrowth.com […]
tracfone special coupon 2022
2 months agoHello there! I could have sworn I’ve been to this blog before but after browsing through some
of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it
and I’ll be bookmarking and checking back often!
my webpage tracfone special coupon 2022
show more show lesstracfone special coupon 2022
2 months agoSomebody necessarily help to make severely articles I might state.
That is the very first time I frequented your website page and
to this point? I amazed with the analysis you made to create this particular post incredible.
Fantastic activity!
Visit my web page … tracfone special coupon 2022
show more show lessNederländernaerna VM tröja
1 month agoValentina mexico VM tröja PiperQwvx
PatrickLa usa VM Drakt LavinaSto
MakaylaZo colombia VM Drakt DeneseMci
EarlCpnrp Maglia Switzerland Mondiali 2022 ShannanVa
KeiraNsji italien VM Drakt ARSClaudi
LillianaH Wales VM tröja JasperLor
CurtisBur Maglia Uruguay Mondiali 2022 EvelynHen
MarquisOl real madrid trøje
Micheline
NoellaVan Kroatien VM 2022 Landsholdstrøje RowenaErb
MauriceVe colombia VM tröja DarinCyri
KaraBanne bayern munchen tröja
KKBAmanda
CarinaBar messi psg tröja Catharine
MarshallA polen VM tröja
GenevaYge
LynwoodPl Island VM 2022 Landsholdstrøje JamiMbkio
AnnisMatl real madrid drakt Christine
MerriBkr Italien VM tröja JermaineF
SueFallis egypten VM tröja KendallAn
JaunitaPe Chile VM tröja ChloeBaie
RicoDelga maglia lazio NatishaKi
Juliovgaq Italien VM 2022 Landsholdstrøje MarilynnS
show more show lessBe the first to comment