A strong SEO strategy is the most cost-effective way to reach potential customers when they are looking for a solution like yours. It de-risks every part of your acquisition strategy by leaning on strong content that’s set up well.

This program will give the basic overview, how to set up your keyword strategy, the structure of your site, content strategy, link building and measurement.

What to expect on a weekly basis?

Week 1: Introduction to SEO

• Learn the basics of SEO, what it is, what tools you can use and how to measure it.

Week 2: Keywords

• What the difference is between Short and Long tail keywords, the search demand curve and questions.
• We’ll also look at keyword intent and using Ahrefs.

Week 3: Links

• Learn what content you should write, what is “good” SEO content vs “bad” SEO content, and what to consider with evergreen and topical content.

Week 4: Content

• Learn what content you should write, what is “good” SEO content vs “bad” SEO content, and what to consider with evergreen and topical content.

Week 5: Structure / Technical Set-Up

• Why structure is important for SEO, how to structure correctly, the importance of page speed and the important differences between Pages vs Blogs.

Week 6: Measurement

• Learn what content you should write, what is “good” SEO content vs “bad” SEO content, and what to consider with evergreen and topical content.