What is the course all about?

This course is all about activating & scaling cold email as an outbound marketing channel.

Traditionally cold emailing was only used by sales reps to book meetings. However, over the past few years, this channel has become a critical part of any startup’s growth.

This course will cover everything you need to know in order to launch a successful cold email campaign (including strategy & copywriting) and it will walk you through the technical setup required.

What will I learn from this? 

Once you complete this course; you will have the know-how and skill to:

• Find anyone’s email address and email them
• Build a list of prospects and do the respective outreach
• Write cold email copy like a pro
• Build a cold email engine that can scale up or down as needed
• Book meetings with your ideal prospects

Key takeaway

You will understand how to properly cold email someone or a group of people & achieve a desired action.

Is this course for me? 

This course is ideal for:

• Founders looking to generate leads and who want to learn how to outreach in a professional way
• B2B Marketers who want to activate cold email as a valuable channel
• Entrepreneurial individuals looking to validate their ideas by seeing who is interested & gaining that traction
• Marketers who want to do user research & interviews to understand their audience/persona in a more in-depth way
• Anyone starting in marketing & sales in a B2B startup  and who want to start generating meaningful and valuable leads