Cold Email Playbook: How to build & launch a successful cold email campaign

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About Course

What is the course all about?

This course is all about activating & scaling cold email as an outbound marketing channel.

Traditionally cold emailing was only used by sales reps to book meetings. However, over the past few years, this channel has become a critical part of any startup’s growth.

This course will cover everything you need to know in order to launch a successful cold email campaign (including strategy & copywriting) and it will walk you through the technical setup required.

What will I learn from this? 

Once you complete this course; you will have the know-how and skill to:

  • Find anyone’s email address and email them
  • Build a list of prospects and do the respective outreach
  • Write cold email copy like a pro
  • Build a cold email engine that can scale up or down as needed
  • Book meetings with your ideal prospects

Key takeaway

You will understand how to properly cold email someone or a group of people & achieve a desired action.

Is this course for me? 

This course is ideal for:

  • Founders looking to generate leads and who want to learn how to outreach in a professional way
  • B2B Marketers who want to activate cold email as a valuable channel
  • Entrepreneurial individuals looking to validate their ideas by seeing who is interested & gaining that traction
  • Marketers who want to do user research & interviews to understand their audience/persona in a more in-depth way
  • Anyone starting in marketing & sales in a B2B startup  and who want to start generating meaningful and valuable leads
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Course Content

Cold Email Fundamentals

Cold Email Execution – List Building

Cold Email Execution – Copywriting

Cold Email Execution – Burner Domains & Warmup

Cold Email Execution – Campaign Setup