Building a Growth Playbook

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About Course

If you are an entrepreneur, a founder, a team member in a start-up, or even thinking about setting up a start-up, then “Building a Growth Playbook” is for you! With alumni of 250+, this program will help you determine and formalize your growth strategy. “Building a Growth Playbook” is a condensed version of our flagship program, Mastering Growth, which is a deep dive into the essential elements of growing any business.


Why should I take “Building a Growth Playbook”?

  • You will get immediately actionable insights for your business
  • You will get first-hand real experience from Velocity Growth CEO Craig Zingerline
  • You will get the opportunity to finalize your growth strategy
  • You will understand what is the most relevant growth model for your business
  • You will understand how to data drive experiments
  • You will develop strategies & tactics for acquisition, activation & retention
  • You will gain the strategies and tactics you need to propel your company forward
  • You will have access to our cohort community space, a robust community to further strengthen your peer network and build new relationships.
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Course Content

Program Overview
This program will enable you to build your own playbook for growth for your business. This is an opportunity to learn the fundamentals for growth for your business and give you the best chance of success. Dig in, start learning and enjoy!

Module 1: Introduction to Growth

Module 2: Startup Financials & Growth Modeling

Module 3: IAO Model

Module 4: Building your first Growth Dashboard

Module 5: Customer Acquisition

Module 6: Activation

Module 7: Retention

Module 8: Experimentation
How to get help If you have any questions at any stage of program, reach out to or in the Slack Community. You can also book a call with our Head of Training and Development, Aoife Dunne. Aoife will help you focus on your 2022 goals by guiding you through the programs on offer at Growth University.